tag:blogger.com,1999:blog-32279657784755948562024-02-19T00:27:22.568-08:00'Orange Rolls, Angels Spit'A catalogue of thoughts from my ongoing learning experience as an artist.Izzzywilsonhttp://www.blogger.com/profile/12558878096054509921noreply@blogger.comBlogger27125tag:blogger.com,1999:blog-3227965778475594856.post-31421043225406085702011-11-30T10:08:00.000-08:002011-12-27T09:56:58.701-08:00Case Study: Jonathan Barnbrook<div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dylCBD7WeXajPkM55apDn0NoIDPN9lIR-KkIGAYik6_UEz-cx7UmPCjgS1rfle2RTdffMfCsQJvPoYLt5pNoQ' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">Reflecting upon my background as an artist so far, and where I would like to be headed toward in the future. With a case study on the work of Jonathan Barnbrook.</span><br />
<span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">Also briefly showcasing the works of Martin Creed.</span></div>Izzzywilsonhttp://www.blogger.com/profile/12558878096054509921noreply@blogger.com0tag:blogger.com,1999:blog-3227965778475594856.post-51750886012410664132011-09-28T17:01:00.000-07:002011-09-28T17:01:39.653-07:00Kinetic Typography - First Attempt<span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace; font-size: large;">Meteor.</span><br />
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<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dz01oRdUQRI6ZY3_YMejEZ40AcCN8gEFUM0OD77jifk-XIj8BmBxtmx7EO7YisXWwIJ_4Il3a468CiV6gMPkw' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div><div class="separator" style="clear: both; text-align: justify;"><br />
</div><div style="text-align: center;">iphone</div><div style="text-align: justify;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dy2kFExXkJvkX-1SDOB2oRzG4mG6-YZYpdwQrgIumbXdEPE5yVjeBSTtqlTacVn40lhcRfyiS-PXNAmzQ2N' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div>Izzzywilsonhttp://www.blogger.com/profile/12558878096054509921noreply@blogger.com0tag:blogger.com,1999:blog-3227965778475594856.post-60335223844312206832011-09-27T14:58:00.000-07:002011-09-28T14:05:29.070-07:00Kinetic TypographyKinetic Typography, the technical term for 'moving text'. This is something I've been recently learning on Adobe After Effects. What I thought may be fairly easy to learn is proving to be very difficult. My inspiration for such a project has come from watching typographic animation by Sebastian Jaramillo, and Matt Rodgers of Rodgers Creations.<br />
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This video is quite simplistic in its idea; matching the words to the timing of Stephen Fry's commentary. The camera follows the words being arranged into each shape which is fully comprehensible later, but the angle or the orientation of the camera rarely changes.<br />
Therefore the video is 2D and less complicated in the sense that by changing camera orientation you create negative angles to observe motion. Type should correspond to the angle of the camera, if you change the angle then any previous work either has to be out of shot or correspond in some aesthetically pleasing way to the new angle.<br />
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<div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/uuiKJ0rRTAo?feature=player_embedded' frameborder='0'></iframe></div>The Chemical Burn video appears 2D except the letters appear to be floating off the background, this could be due to the way in which the video has been produced, the choice of background or the style of type i'm not sure. The floating effect is used to layer words, so the 'Z rotation' of each text layer is pushed further back behind text or pulled forward in front depending upon the visual importance of the word.<br />
For example text isn't necessarily arranged left to right top to bottom as it would normally be read. Alongside audio this format is redundant. Our brains follow the words as they appear on screen and read them as one sentence, aided by the audio commentary which provides a tone of voice and a pace of which to interpret the meaning or purpose of the animation.<br />
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<u><b>Key Points</b></u> I have learnt from my first attempt at creating typographic motion animation:<br />
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<ul><li>Always keep your letters in capitals or lower case, as continuity of this is vital. </li>
<li>By changing this particular element, the animation look messy and disproportionate. Capitals does always seem to look better, i realise my own work is own lower case but i thought it worked better and by the time i decided capitals would work easily well it was too late.</li>
</ul>This does not restrict you to the same type style throughout, as shown above this aids in changing the tone of voice or visual hierarchy of the word.<br />
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<ul><li>If you wish to animate text rather than just making it appear in a timed order, each layer needs to be 3D.</li>
</ul><ul><li>Try and keep the 3rd position value constant between each layer, this will make it a lot easier when introducing camera angles.</li>
</ul><ul><li>Introduce audio first before any animation as this will provide a constant timing throughout the video. No matter how similar you think the timing is, text or any layer can quite easily change from a steady pace to frantic appearance. If this is what you want to achieve for specific projects then fine, however if the audio does not change pace then neither should your animation.</li>
</ul><ul><li>Render your video frequently to help you notice any problems as early as possible.</li>
</ul><div><span class="Apple-style-span" style="font-size: x-small;"><u>Bibliography</u></span></div><div><span class="Apple-style-span" style="font-size: x-small;"><br />
</span></div><div><span class="Apple-style-span" style="font-size: x-small;">http://www.youtube.com/watch?v=uuiKJ0rRTAo</span></div><div><span class="Apple-style-span" style="font-size: x-small;"><br />
</span></div><div><span class="Apple-style-span" style="font-size: x-small;">http://www.youtube.com/watch?v=J7E-aoXLZGY</span></div>Izzzywilsonhttp://www.blogger.com/profile/12558878096054509921noreply@blogger.com0tag:blogger.com,1999:blog-3227965778475594856.post-36137549025096879202011-09-27T07:45:00.000-07:002011-09-27T07:46:16.809-07:00Gordon Matta-Clark<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">1970's downtown scene New York...</span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">An action-oriented conceptual artist who self categorized himself as an anarchitect – experiments with the removal and relocation of parts of abandoned buildings, his work occupies the space between fine artist and architecture.</span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">The concept is similar to deconstructivism; a postmodern movement within architecture.</span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Deconstructivism arouses a notion of structural manipulation into limitless non-rectilinear shapes. It is a maverick amongst society, unsympathetic to the logical, conformist practise of architecture.</span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggNgTr2rjp4y2N0K8hAFmrVB8RNoXi-C0MMb7eWO0MewVE7qSxu4of8eGH1VY6W9PolwynAhU54tUDIYatS875VwAJ_-xGAZmOL9pYm8HoD74Yp-Ex396DxZOlQqBIM4GmIqjfiA8CPao/s1600/gordon-matta-clark1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="268" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggNgTr2rjp4y2N0K8hAFmrVB8RNoXi-C0MMb7eWO0MewVE7qSxu4of8eGH1VY6W9PolwynAhU54tUDIYatS875VwAJ_-xGAZmOL9pYm8HoD74Yp-Ex396DxZOlQqBIM4GmIqjfiA8CPao/s400/gordon-matta-clark1.jpg" width="400" /></a><span class="Apple-style-span" style="font-size: x-small;">1</span></div><div class="separator" style="clear: both; text-align: center;"><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Gordon Matta-Clark was born in New York City raised by his mother American artist Anne Clark. His father Chilean Surrealist painter Roberto Matta Echaurren who abandoned the family shortly after the birth, maintaining an intermittent relationship allowing Clark to grow up in the social environment of his parents creative associates.</span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Roberto Matta Echaurren studied architecture and worked for Le Corbusier in Paris. Le Corbusier or <span class="Apple-style-span" style="line-height: 19px;">Charles-Édouard Jeannere<span class="Apple-style-span">t the founder of modern architecture</span></span><span class="Apple-style-span" style="line-height: 19px;"> "was a pioneer in studies of modern high design and was dedicated to providing better living conditions for the residents of crowded cities."<span class="Apple-style-span" style="font-size: xx-small;">1</span></span></span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 19px;">GMC like his father also studied architecture, enrolling in 1962 at Cornell University an establishment recognised for its strong Corbusian influence. </span><br />
<span class="Apple-style-span"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> In 1968, Matta-Clark relocated to Paris to study French literature at the Sorbonne. There, he witnessed the revolts of May 1968, the event of enormous political and social significance in contemporary history that left a lasting impression on the young artist. It was in Paris where Matta-Clark became aware of the philosophical movement of Deconstructivism, with its innovative concept of détournement” <span style="font: normal normal normal 10px/normal 'American Typewriter';">2</span> </span></span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">- “the re-use well known media to create new work with a different message often opposed to the original.” </span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font: normal normal normal 10px/normal 'American Typewriter';"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">3</span></span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Gordon Matta Clark produced a series of works known as 'Bronx Floors' in which he dissected the floors and walls of abandoned buildings. By fragmenting integral parts of a structure it allows us to anatomise the living standards, and urban decay of New Yorks boroughs. The physical implication of this process "is a reaction to an ever less viable state of privacy, private property."<span class="Apple-style-span" style="font-size: xx-small;">4</span></span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Properties, especially in run down areas such as the Bronx are plagued by crime, which only further devalues the social condition of the area. However this is purposeful, as the longer it is left to deteriorate the quicker the point of no return is reached. Only then society will step in to redevelop these enclosures into the retail park they desire to further boost a greedy economy. Anarchitecture is more complex than offering an alternative attitude to functional space, its delves into the metaphoric gap of the undeveloped spaces "<span class="Apple-style-span" style="line-height: 19px;">The interest or value wasn't in their possible use...on a functional level that was so absurd as to ridicule the idea of function"<span class="Apple-style-span" style="font-size: xx-small;">5</span></span></span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0OC3EKwU76j8nmXVdmGxu8jn01cZles5TfKZWrnHd9VLfYWNraitezgcxJOe6yNCKkLgj63dzq_PwfJ3shVHrI6wVLpmcTli8QbwEbBmn2zMLRs60RpjeRXgTMWCgd2gxln3lqpVkrTw/s1600/gordon_matta-clark-bronx_floors-1972-73.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0OC3EKwU76j8nmXVdmGxu8jn01cZles5TfKZWrnHd9VLfYWNraitezgcxJOe6yNCKkLgj63dzq_PwfJ3shVHrI6wVLpmcTli8QbwEbBmn2zMLRs60RpjeRXgTMWCgd2gxln3lqpVkrTw/s400/gordon_matta-clark-bronx_floors-1972-73.jpg" width="366" /></a><span class="Apple-style-span" style="font-size: x-small;">2</span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-size: xx-small;">Bronx Floors</span></span></span></div><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">'Splitting' One of Gordon Matta Clarks most famous works in which he bought a house in Englewood, New Jersey and stripped it of its contents until it became an empty shell.</span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">A one foot incision was made into the roof of the house continued down to the foundations, splitting exactly in half, appearing as though the house was sat on a fault line. Each half fell back on itself slightly to show an opening through the centre. </span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">From the side, the house looked entirely normal, it was only when you moved round that the fault line appeared. Clark was predominantly interested in sculptural aspects of stratification, how the surface began to break into numerous layers and in such "<span class="Apple-style-span" style="line-height: 19px;">reveals the auto-biographical process of its making."<span class="Apple-style-span" style="font-size: xx-small;">6</span> As a consequence of this deconstructionist process a variety of new surfaces were exhibited, generating unique views. </span></span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitOvp9u_T0xbE03Oa8XpdggCmesnFBhjxa53fvrQHZfPo_IfaqxK1-LUnChd8chjDQxkCUUU6tAAfXIgTeZrBjNX4Sf93HyDN2kg_XuaPYEkt3l3CuhNrKhr7PP91_BmOckNYa5F_maTw/s1600/2001.303.A-D_01_b02.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="298" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitOvp9u_T0xbE03Oa8XpdggCmesnFBhjxa53fvrQHZfPo_IfaqxK1-LUnChd8chjDQxkCUUU6tAAfXIgTeZrBjNX4Sf93HyDN2kg_XuaPYEkt3l3CuhNrKhr7PP91_BmOckNYa5F_maTw/s400/2001.303.A-D_01_b02.jpg" width="400" /></a><span class="Apple-style-span" style="font-size: x-small;">3</span></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmjrVmdDSRUknYhRQCBErIBzNq2Of7fMBQiuiwMUzbQFwYYHfRvs_iPCdNGp_qsVMiPRw6uXjCM5TDkzfVQ6Bx-Qp9uNH0mWBQrOkmuh1erKqTCAvJiWXdjXiJYCuda_v8OoaLsYvlPAQ/s1600/gordon-matta-clark.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="321" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmjrVmdDSRUknYhRQCBErIBzNq2Of7fMBQiuiwMUzbQFwYYHfRvs_iPCdNGp_qsVMiPRw6uXjCM5TDkzfVQ6Bx-Qp9uNH0mWBQrOkmuh1erKqTCAvJiWXdjXiJYCuda_v8OoaLsYvlPAQ/s400/gordon-matta-clark.jpg" width="400" /></a><span class="Apple-style-span" style="font-size: x-small;">5</span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-size: x-small;"><br />
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<div style="font: normal normal normal 12px/normal 'American Typewriter'; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: justify;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">The powerful commentary of his works lies in the act of the deconstruction, the process is more important than the void left behind, which could be interpreted as destructive and violent rebellion, and not a justified contempt toward contemporary culture. The process of dissection acts as performance art, within an urban jungle. In the same way pedestrians ponder the purpose of a construction site "the openings stop the viewer with their careful revealings."7 </span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="line-height: 19px;">Normal structures look at the overall design, the beauty of the finished product. GMC analyses the development of the original structure in relation to purpose, era. The reverse of a finished product, opening an enclosure up to the world for scrutiny, unveiling elements of space in a world of rectilinear shapes, </span>"a poetic critique of architecture and urban space." </span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">8</span></span></div><div style="font: normal normal normal 12px/normal 'American Typewriter'; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; min-height: 14px; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: small;">Gordon Matta Clark encompasses a wide range of artistic and cultural movements; Deconstructivism, Postmodernism, Formalism and to an extent Dadaism. In that his work is a rejection of an oppressive society, the failed ideas of modernist architecture and the formalism movement, which greatly occupied 1960s America. He is the “antidote to the cool abstraction of bureaucrats and intellectuals”. 9</span></div><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjD1TMUfvindV79Tqncfi5a7ryfwHC2bG4JZfq0aL3V0U32Dz8l_IDUNe7imeqtf3qArEGsPwUI78ErOwVwCNTik6mZpcJPv_ZNh4-_sEetCJn4bymZU1PVUCOqb3dvynBS-lQ7mNwrFYY/s1600/2001.411.I_01_b02.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="317" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjD1TMUfvindV79Tqncfi5a7ryfwHC2bG4JZfq0aL3V0U32Dz8l_IDUNe7imeqtf3qArEGsPwUI78ErOwVwCNTik6mZpcJPv_ZNh4-_sEetCJn4bymZU1PVUCOqb3dvynBS-lQ7mNwrFYY/s400/2001.411.I_01_b02.jpg" width="400" /></a><span class="Apple-style-span" style="font-size: x-small;">6</span></div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="line-height: 19px;"><br />
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 19px;"><b><u>Bibliography</u></b> </span></span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><span class="Apple-style-span" style="line-height: 19px;"><b>Websites</b></span></span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small; line-height: 19px;">http://en.wikipedia.org/wiki/Le_Corbusier - (Ref1)</span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small; line-height: 19px;">http://www.nytimes.com/2007/03/03/arts/design/03matt.html?pagewanted=2&_r=1</span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;"><b>Journal: </b></span></span><br />
<div style="font: 12.0px 'American Typewriter'; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Dereliction of Beauty, pg 60, Vanity Fair, January 2011, no 605, Graydon Carter. ed. Annie Holcroft. Pub - <span class="Apple-style-span" style="line-height: 19px;">(Ref 2,3,9)</span></span></div><div style="font: 12.0px 'American Typewriter'; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><br />
</span></div><div style="font: 12.0px 'American Typewriter'; margin: 0.0px 0.0px 0.0px 0.0px;"><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Book</span></b></div><div style="font: 12.0px 'American Typewriter'; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Barbican Centre, 2011, Laurie Anderson Trisha Brown Gordon Matta Clark Pioneers of the Downtown Scene New York 1970s, Curated by Lydia Yee, London, Prestel</span></div><div style="font: 12.0px 'American Typewriter'; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><br />
</span></div><div style="font: 12.0px 'American Typewriter'; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">(Ref 4, 6, 7) - page 107</span></div><div style="font: 12.0px 'American Typewriter'; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">(Ref 5 ) - page 138</span></div><div style="font: 12.0px 'American Typewriter'; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">(Ref 8) - Page 93</span></div><div style="font: 12.0px 'American Typewriter'; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><b><br />
</b></span></div><div style="font: 12.0px 'American Typewriter'; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><b>Images</b></span><br />
<span class="Apple-style-span" style="font-family: sans-serif; line-height: 19px;"><span class="Apple-style-span" style="font-size: x-small;">http://perspaxon.com/brian/tag/gordon-matta-clark/ - 1</span></span><br />
<span class="Apple-style-span" style="font-family: sans-serif; line-height: 19px;"><span class="Apple-style-span" style="font-size: x-small;"><br />
</span></span><br />
<span class="Apple-style-span" style="font-family: sans-serif; line-height: 19px;"><span class="Apple-style-span" style="font-size: x-small;">http://lookintomyowl.com/vik-muniz-rebus.html - 2</span></span><br />
<span class="Apple-style-span" style="font-family: sans-serif; line-height: 19px;"><span class="Apple-style-span" style="font-size: x-small;"><br />
</span></span><br />
<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: sans-serif; line-height: 19px;"></span></span><br />
<div style="font-family: Tahoma; line-height: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: sans-serif;"><span class="Apple-style-span" style="line-height: 19px;">http://www.sfmoma.org/explore/collection/artwork/106152 - 3</span></span></span></div><div style="font-family: Tahoma; line-height: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: sans-serif;"><span class="Apple-style-span" style="line-height: 19px;"><br />
</span></span></span></div><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: sans-serif; line-height: 19px;">http://eclectica.co.uk/gordon-matta-clark-splitting/ - 4</span></span><br />
<span class="Apple-style-span" style="font-family: sans-serif; line-height: 19px;"><span class="Apple-style-span" style="font-size: x-small;"><br />
</span></span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;">http://maisdjenniferc.blogspot.com/2010/06/gordon-matta-clark.html - 5</span></span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;"><br />
</span></span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;">http://www.sfmoma.org/explore/collection/artwork/107498 - 6</span></span></div><span class="Apple-style-span" style="font-family: sans-serif; font-size: x-small;"><span class="Apple-style-span" style="line-height: 19px;"><br />
</span></span>Izzzywilsonhttp://www.blogger.com/profile/12558878096054509921noreply@blogger.com0tag:blogger.com,1999:blog-3227965778475594856.post-70977605641836984982011-06-12T12:48:00.000-07:002011-06-12T12:48:05.904-07:00Urban Paint Festival. Bristol<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaSdnvVsocud1zg-FvzVeHuNKL_RaJMxHGhiwUGbpaYXnjFgJqEWCICDRbk4X9VA-OFYkyNulws5kVNjYGeFQaLzp9FkJFyx25ylwrQ3BzTOTVPZxwBGyk2t80SfOyZm4YAKcxSigbSHI/s1600/DSCF3997.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaSdnvVsocud1zg-FvzVeHuNKL_RaJMxHGhiwUGbpaYXnjFgJqEWCICDRbk4X9VA-OFYkyNulws5kVNjYGeFQaLzp9FkJFyx25ylwrQ3BzTOTVPZxwBGyk2t80SfOyZm4YAKcxSigbSHI/s400/DSCF3997.JPG" width="300" /></a></div><br />
<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFscMSt3fK5c0TE_Bd2qEiAJTe0DRvkHZnELU1iAbwK2DbuC-HbGG2h5B2tndZsOKgolgRCvGvBCzM3bo3twaT4A6sk77885nVxj3buK_bo4XA2EzwUmThlvg5K0BFs0ZP0UaXvZbaMo0/s1600/DSCF3999.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFscMSt3fK5c0TE_Bd2qEiAJTe0DRvkHZnELU1iAbwK2DbuC-HbGG2h5B2tndZsOKgolgRCvGvBCzM3bo3twaT4A6sk77885nVxj3buK_bo4XA2EzwUmThlvg5K0BFs0ZP0UaXvZbaMo0/s400/DSCF3999.JPG" width="300" /></a></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkjelcQcP3rXkIxYiDLkNIbNkxrgjDLkXu3xIZu9MhvIR5FrA_1Ii96wZ1-OXt3c8aUm55GjXHYqIoiYR5XfVVbzkQeo9YlmBBdjHuFwDbYdZ8b1P3usL1Y7VxRCEZsMyQODRnm0ZPx5Y/s1600/DSCF4003.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkjelcQcP3rXkIxYiDLkNIbNkxrgjDLkXu3xIZu9MhvIR5FrA_1Ii96wZ1-OXt3c8aUm55GjXHYqIoiYR5XfVVbzkQeo9YlmBBdjHuFwDbYdZ8b1P3usL1Y7VxRCEZsMyQODRnm0ZPx5Y/s400/DSCF4003.JPG" width="400" /></a><br />
Live Painting, over 6 hours of work.<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgK8dHvzZ0AW5XbxWcfaBXf2169GBJDPykAWRRng5DdwbTEZmuGDrNq9lQlU2OcbtQtqIydUUUkgSKkwrz5VBUydPGQrkRGLekLkBV-Yo3ICJYgKUC4p_eKriBmYe0I9Wwczmjkg93WMhI/s1600/DSCF4008.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgK8dHvzZ0AW5XbxWcfaBXf2169GBJDPykAWRRng5DdwbTEZmuGDrNq9lQlU2OcbtQtqIydUUUkgSKkwrz5VBUydPGQrkRGLekLkBV-Yo3ICJYgKUC4p_eKriBmYe0I9Wwczmjkg93WMhI/s400/DSCF4008.JPG" width="300" /><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; color: black;"> </span></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKZn3yvyUbGXcnI_FJ9s8g2DDPNjqSROGzy48_wMgQcZPsurGXgrmG5YxLK7n6h_dxEfjHsT5liqNg28qpF5hX0qj_sqqpFSEQqvOSgEmgU5f3zPgXn2bgNLfGUcUt5CcOu7ww29Nde3I/s1600/DSCF4012.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKZn3yvyUbGXcnI_FJ9s8g2DDPNjqSROGzy48_wMgQcZPsurGXgrmG5YxLK7n6h_dxEfjHsT5liqNg28qpF5hX0qj_sqqpFSEQqvOSgEmgU5f3zPgXn2bgNLfGUcUt5CcOu7ww29Nde3I/s400/DSCF4012.JPG" width="400" /></a></div><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjNWaTRg9bw_Y-r0ZQzODzFKzbAtjW-EnMf72cGtPmrJEDEoDFLTdNbF8EekQbTF1VD3vhTPqxQoRhdwRL3W-5jHRUqHvwPfZaJiHnaqIGLqowWq1XxO6PEXaUt59k5DcXKu2boQekjrA/s1600/DSCF4024.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjNWaTRg9bw_Y-r0ZQzODzFKzbAtjW-EnMf72cGtPmrJEDEoDFLTdNbF8EekQbTF1VD3vhTPqxQoRhdwRL3W-5jHRUqHvwPfZaJiHnaqIGLqowWq1XxO6PEXaUt59k5DcXKu2boQekjrA/s400/DSCF4024.JPG" width="400" /></a></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZDwc6RC8Kd5EuHr6vcZKeUxLShtxTt29SRFctY61wmF4x46BReOrpVBmbk4beLRZj0-D-qgBzcUrmNgr89ISeLo8a-tnO6O4SDiqfagl-lXVCgm4fy3kTeGP-DhAvs_UsSt_w0RnPAA0/s1600/DSCF4025.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZDwc6RC8Kd5EuHr6vcZKeUxLShtxTt29SRFctY61wmF4x46BReOrpVBmbk4beLRZj0-D-qgBzcUrmNgr89ISeLo8a-tnO6O4SDiqfagl-lXVCgm4fy3kTeGP-DhAvs_UsSt_w0RnPAA0/s400/DSCF4025.JPG" width="400" /></a></div>Izzzywilsonhttp://www.blogger.com/profile/12558878096054509921noreply@blogger.com0tag:blogger.com,1999:blog-3227965778475594856.post-18114663655468093252011-04-04T18:00:00.000-07:002011-04-04T18:14:37.832-07:00Penguin By Design - Film Presentation<div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dylJukYlhJ6zrYujslITwOVTXWkCnxBfg4zoZH_T9vpfb9v4N3Ex3jU8QJHLxt8GtBrkKy-HFF64luLRaDV' class='b-hbp-video b-uploaded' frameborder='0'></iframe></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><span class="Apple-style-span" style="font-size: x-small;"><br />
</span></i></span><i><span class="Apple-style-span" style="font-size: x-small;"> </span></i></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><span class="Apple-style-span" style="font-size: x-small;">( Bibliography for film shown in credits.)</span></i></span></div><div style="text-align: center;"><i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span> </i></div><div style="text-align: center;"><i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
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</i></span></div>Izzzywilsonhttp://www.blogger.com/profile/12558878096054509921noreply@blogger.com0tag:blogger.com,1999:blog-3227965778475594856.post-31551626665995090392011-04-04T17:38:00.001-07:002011-05-02T07:32:23.611-07:00Design Canon: - 'Penguin by Design' <(")<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"></span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"></span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><div style="font-family: Times; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Ever since I can remember, whenever I've walked up to a shelve of books the Penguin publishing brand instinctively and unconsciously stands out to me. I've always dismissed this notion of how a Penguin book is always appearing in my hand until, I had to think who was my design hero. We are told to never judge a book by its cover, as bad design doesn't necessarily mean a bad story. The history of Penguin publishing explains the difficulty of book design in an increasingly competitive market; to create a strong brand identity, and still appeal to a mass market by use of thrilling visuals. </span></div></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivTpK0NiWDea4vGPSqpHjxbz-Mjy9sqIrMi2E-8mJEYoQRDljUh_FWOdEn_NUsALe3Nm8nJdvgivXNS7NJTfDAaKwPhlmo6y1RexjenMe1LIcDwZeTjHR-kGJdtNF0ujOzWRMm80dhCaE/s1600/Penguin-Books-GI.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivTpK0NiWDea4vGPSqpHjxbz-Mjy9sqIrMi2E-8mJEYoQRDljUh_FWOdEn_NUsALe3Nm8nJdvgivXNS7NJTfDAaKwPhlmo6y1RexjenMe1LIcDwZeTjHR-kGJdtNF0ujOzWRMm80dhCaE/s320/Penguin-Books-GI.jpg" width="315" /></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-size: x-small;">(Penguin logo)</span><span class="Apple-style-span" style="font-size: xx-small;">Ref</span><span class="Apple-style-span" style="font-size: xx-small;">1</span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br />
</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="text-align: justify;">Penguin was established in 1935 by Allen Lane, the managing director of limited edition book publishers The Bodley Head. The idea was to reprint fiction and non fiction titles in an attractive paperback edition, capitalising on what other publishers didn't seem to feel was important; accessible, well presented, cheap pocket editions. After ten years the word paperback and Penguin became synonymous. </div></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="text-align: justify;"><br />
</div><div class="separator" style="clear: both; text-align: justify;">In march 1947 Jan Tschichold took over in production and typography of publications, the printers were re-educated in the importance of consistency with composition rules of which to structure the work. Before his arrival type was not being correctly letter spaced leaving awkward holes. Type looked standard and ordinary as all the features of which were left up to the individual printers.</div></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br />
<div class="MsoNormal" style="text-align: justify;"><span lang="EN-US">Tschichold did little to the main elements of the horizontal design but instead tweaked certain aspects, for example; Bodoni extra bold replaced Gill Sans. Thanks to his refinements the three paneled design provided strong visual language, there was a definitive clarity between author, title, and publisher through use of two type weights and a bolder typographic style</span> consequently creating a benchmark <span lang="EN-US">achieved by no other publishing company. </span></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgj3XkrGzVbvpIHohmILsyQIlwc0FVqU3Vbc9N7nLQFueccq3AC8DX0mK3DDDbSmX25OLNy9s0fPdLTgFWKve9ANE-5vQhy7fvakoZcfV9QAcvgubZeWB7aN9VMj4A0abzkIk90ZsVS4E0/s1600/101_5Lg.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgj3XkrGzVbvpIHohmILsyQIlwc0FVqU3Vbc9N7nLQFueccq3AC8DX0mK3DDDbSmX25OLNy9s0fPdLTgFWKve9ANE-5vQhy7fvakoZcfV9QAcvgubZeWB7aN9VMj4A0abzkIk90ZsVS4E0/s400/101_5Lg.jpg" width="241" /></a></div><div class="MsoNormal"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMCoNsn4tiSJtn-tlETJH1LStYYaweR2OICBHBJacMGsFGepVxuVrTRA84PhX3RN1FtV12lABoXwrtZEGUOFBcUcQmEum-U0Bpt32yj8g4J0MeSZysFpveI6vX9MuA9Ftn0ttU3TotmjE/s1600/101_2Lg.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMCoNsn4tiSJtn-tlETJH1LStYYaweR2OICBHBJacMGsFGepVxuVrTRA84PhX3RN1FtV12lABoXwrtZEGUOFBcUcQmEum-U0Bpt32yj8g4J0MeSZysFpveI6vX9MuA9Ftn0ttU3TotmjE/s400/101_2Lg.jpg" width="237" /></a></div><div class="MsoNormal" style="text-align: center;"><span lang="EN-US"><br />
</span></div><div class="MsoNormal" style="text-align: center;"><span lang="EN-US"><span class="Apple-style-span" style="font-size: x-small;">(Left - Initial cover - Edward Young. </span></span></div><div class="MsoNormal" style="text-align: center;"><span lang="EN-US"><span class="Apple-style-span" style="font-size: x-small;">Right - Shows Tschichold's refinements to the cover design.)</span><span class="Apple-style-span" style="font-size: xx-small;">Ref2</span><o:p></o:p></span></div><div class="MsoNormal" style="text-align: justify;"><span lang="EN-US"><br />
</span></div><div class="MsoNormal" style="text-align: justify;"><span lang="EN-US">However by the 1950's Penguin had over 700 titles in print all with a relatively similar cover design, which had become very hard to differentiate. Competitors were also manufacturing more modern approaches, leaving the horizontal grid looking boring and unimaginative by comparison. </span><span lang="EN-US"><o:p></o:p></span></div><div class="MsoNormal" style="text-align: justify;">Hans Schmoller had an idea to change the horizontal grid to vertical to modernise cover design, allowing a continuation of brand identity but a new overall visual. For the first time different typefaces were introduced for certain authors to provide author identity. Despite the change, there was a restriction of whether to intrude on the coloured borders and thus impose upon the brand, this led to clumsy composition and therefore an off-putting visual language. Although it is evident how designers are trying to progress to a more contemporary approach in my opinion the intrusive artwork and various types appear to just sit on top of the vertical grid. As further progression was made, photographs became introduced and the graduating tones allows the image to blend in, which is more visually pleasing.</div></div><div style="font-family: Times; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span> </div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">The horizontal and vertical grids allowed for a strong brand identity but displayed little variation and were very restrictive in regards to space, colour and typography. Originally these early examples were very fresh and distinctive but as time wore on they became a plain sea of orange and white titles, their presence formed a background to the unattractive yet bolder designs of their competition. The 60s 'represented chan</span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">ge' for the company, drastic editorial adjustments needed to be made to keep up with the interests of modern society. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Clear acknowledgement of audience is then demonstrated within each sub series, each composition targeting a specific audience. For example the Education series of 1971 displays large bold black type set on a white background which allows visual ease when selecting a title. Even the spine is instantaneously recognisable the audience can see what they're looking for without wasting time picking up the wrong book. This bold typographic style is repeated on the front, often highlighted and complimented through use of humorous illustrations. The daunting topic of education is therefore made bearable and approachable to students, which successfully addresses their audience. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span> </div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvjbUAa753zaW3JQhas9yDKyGRx8ssDWI48Up2vs2iNXlHu50sRhQ7MD3nVfZyYID9s-qM9QE9GwnzuCghZ6ki7oMdwo2LGtY56CBft3HmUNRdDAdGZTGTkqN6u4_GP9eeEa9aX5v7hKU/s1600/6a00e5532538c48833011570ceebcb970b-800wi.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="252" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvjbUAa753zaW3JQhas9yDKyGRx8ssDWI48Up2vs2iNXlHu50sRhQ7MD3nVfZyYID9s-qM9QE9GwnzuCghZ6ki7oMdwo2LGtY56CBft3HmUNRdDAdGZTGTkqN6u4_GP9eeEa9aX5v7hKU/s640/6a00e5532538c48833011570ceebcb970b-800wi.jpg" width="640" /></a></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;">(Education series)</span></span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: xx-small;">Ref3</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Penguin have always concentrated on sensitivity of design in relation to content, which spoke for the quality of its publishing setting the highest possible standard. However "the financial uncertainties of the early 1970s brought the inevitable shift away from the intrinsic value of books themselves towards the profit orientated nature of modern publishing."</span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: xx-small;">Ref4</span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> Commercial pressure meant book covers became tie-ins to film and television series, promoting across both media platforms as a creative strategy to transfer the financial success of popular culture. The earliest example of a tie-in is the 1953 publication of the Quatermass Experiment, a BBC television series about the British Space programme. The book combines the classic tripartite style, with an illustrated imitation of the programmes opening credits, linking the two mediums. The covers were no way near as clever or visually simulating but the public are attracted to the familiar and thus will buy into fads or franchises in order to be seen as fashionable. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSuMxSTnRU1d4Civr_sSXmhD9F1c1g8Ff4_VXb8QPrjaL9l75zjWD462K_z_BCAlmb4MBzQY01BCNgr7oZ_E4a2hldE2KiYRfIvhinC6Z39zpGbBSoyCmj0goFDmgr42yl6_2Zq69MPvo/s1600/300px-Quatexp01.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSuMxSTnRU1d4Civr_sSXmhD9F1c1g8Ff4_VXb8QPrjaL9l75zjWD462K_z_BCAlmb4MBzQY01BCNgr7oZ_E4a2hldE2KiYRfIvhinC6Z39zpGbBSoyCmj0goFDmgr42yl6_2Zq69MPvo/s320/300px-Quatexp01.JPG" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;">(TV credits)</span></span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: xx-small;">Ref5</span></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaoxq1GKnEW6Tks-sllUp8NyjQ3DRojKJLZextn9xHWhZS_T2AWLq_s3qwmNXnD1LzQ-vNYZVJUqdEeTdS5FcniEMJT3YJtJDsjZAjLSCNxazVPj29LEMQ3i-bdDW3bVKP5LqiaxBmL7Q/s1600/407-3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaoxq1GKnEW6Tks-sllUp8NyjQ3DRojKJLZextn9xHWhZS_T2AWLq_s3qwmNXnD1LzQ-vNYZVJUqdEeTdS5FcniEMJT3YJtJDsjZAjLSCNxazVPj29LEMQ3i-bdDW3bVKP5LqiaxBmL7Q/s320/407-3.jpg" width="191" /></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> <span class="Apple-style-span" style="font-size: x-small;">(Cover tie-in)</span></span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: xx-small;">Ref6</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">The original cover design of the tripartite or horizontal grid is still found on a few books today. Coloured upper and lower sections categorise genres, concealed within each was the Penguin name and of course the infamous logo. Up until recently the penguin logo appeared on every publication in one place or another, drawn by Edward Young in 1935 it is </span></span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">now no longer thought to be necessary. The middle was left white to display, author and title. This composition is “now regarded affectionately as classics of style.”</span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: xx-small;">Ref7</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span> </div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Despite eras where it was not possible to create outstanding design, it is evident the company are proud of their development. Their idea has always been to maintain a high standard of publishing and brand continuity, reinforcing the founding ideas of attractive, cheap, accessible literature. Penguin are a world renowned, trusted and quality publishing company and even in todays chaotic digital age they still manage to stand out amongst a shelve of design. My design hero 'King' Penguin. </span></div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><u><i><span class="Apple-style-span" style="font-size: x-small;">Bibliography</span></i></u><i><span class="Apple-style-span" style="font-size: x-small;"> </span></i></span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><span class="Apple-style-span" style="font-size: x-small;">Ref 1 - http://www.bigpicture.co.uk/2010/09/27/news-round-up-27-09-10/penguin-books-gi/</span></i></span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><span class="Apple-style-span" style="font-size: x-small;">Ref 2 - http://designmuseum.org/design/penguin-books</span></i></span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><span class="Apple-style-span" style="font-size: x-small;">Ref 3 - http://mikedempsey.typepad.com/graphic_journey_blog/2009/06/between-the-covers.html</span></i></span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><span class="Apple-style-span" style="font-size: x-small;">Ref 4 - </span></i></span><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><span class="Apple-style-span" style="font-size: x-small;">Phil Baines (2005). </span></i></span></span><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><span class="Apple-style-span" style="font-size: x-small;">Penguin By Design</span></i></span></span><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><span class="Apple-style-span" style="font-size: x-small;">. London, Penguin. p162</span></i></span></span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><span class="Apple-style-span" style="font-style: normal;"><i><span class="Apple-style-span" style="font-size: x-small;">Ref 5 - http://www.quatermass.org.uk/</span></i></span></i></span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><span class="Apple-style-span" style="font-style: normal;"><i><span class="Apple-style-span" style="font-size: x-small;">Ref 6 - http://www.coverbrowser.com/covers/penguin-books/9</span></i></span></i></span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><span class="Apple-style-span" style="font-style: normal;"><i><span class="Apple-style-span" style="font-size: x-small;">Ref 7 - </span></i></span></i></span><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><span class="Apple-style-span" style="font-size: x-small;">Phil Baines (2005). </span></i></span></span><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><span class="Apple-style-span" style="font-size: x-small;">Penguin By Design</span></i></span></span><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><span class="Apple-style-span" style="font-size: x-small;">. London, Penguin. p52</span></i></span></span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><span class="Apple-style-span" style="font-style: normal;"><i><span class="Apple-style-span" style="font-size: x-small;"><br />
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<span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><span class="Apple-style-span" style="font-size: x-small;">Phil Baines (2005). </span></i></span></span><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><span class="Apple-style-span" style="font-size: x-small;">Penguin By Design</span></i></span></span><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><span class="Apple-style-span" style="font-size: x-small;">. London, Penguin. </span></i></span></span><br />
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</span></i></span></span></div></span>Izzzywilsonhttp://www.blogger.com/profile/12558878096054509921noreply@blogger.com0tag:blogger.com,1999:blog-3227965778475594856.post-33864997656676845342011-04-04T17:38:00.000-07:002011-04-04T17:48:33.080-07:00Too Much Information<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8sAKyDKz2_5NTNa0AR5g9CwMWIJJgtmIB0eg1Zlp3R01BgVOCsUVpNtGof76Aoz71TpuvUsZPGwMRaCgCh-e44-pIJDrMVvjfxmRPkJ-4UY0aMGDuHglm417LUmU-M2A7s-xCbnKn-RI/s1600/David+Candless+Information+is+beautiful.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8sAKyDKz2_5NTNa0AR5g9CwMWIJJgtmIB0eg1Zlp3R01BgVOCsUVpNtGof76Aoz71TpuvUsZPGwMRaCgCh-e44-pIJDrMVvjfxmRPkJ-4UY0aMGDuHglm417LUmU-M2A7s-xCbnKn-RI/s400/David+Candless+Information+is+beautiful.jpg" width="295" /></a></div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Ok so this goes back to earlier blogs about bombardment of information in the 21st century. everyday we see posters, billboards, product design, information graphics, semiotics, ect. Our eyes take in about a billion pieces of information per second and only a very minute percentage of that actually gets processed and used, data becomes lost in translation. By visualising information in an attractive way, we become far more able to engage with it. Stimulating our brains using colour or easily recognisable shapes we are able to differentiate between each piece of information and also connect similarities to create patterns thus understanding underlying issues such as government spending. </span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Shown here is David McCandless - Information is Beautiful - Billion Dollar O'Gram</span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Information graphics displaying figures of spending reported in the media.</span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrrCXL4OhZ-NPnbV3ndhikVYI21H05C5qlXg6s9_u81xxoqSo846mTywwBdH1SDre7Xybb1K-ZPSo8NOaM0Zk-pVHuYfCw24xMAIN0xvphGil4t6fxJk_QhTDtWqtLA5DibctN0eDW624/s1600/billion-dollar-gram-by-david-mccandless-400x325.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><img border="0" height="325" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrrCXL4OhZ-NPnbV3ndhikVYI21H05C5qlXg6s9_u81xxoqSo846mTywwBdH1SDre7Xybb1K-ZPSo8NOaM0Zk-pVHuYfCw24xMAIN0xvphGil4t6fxJk_QhTDtWqtLA5DibctN0eDW624/s400/billion-dollar-gram-by-david-mccandless-400x325.png" width="400" /></span></a></div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Each colour represents a pattern, categorising a topic of spending. This allows our brain to easily break down each piece of information and discover their relevance.</span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">This overload of information is only increasing with the digital age. Social Networking sites provide endless amounts on just one person; age, DOB, marital status, likes, dislikes, interests, hobbies. If you then collected all the data on everybody who uses Facebook, no-one would even want to look at it, there is too much, none of which has any real relevance to our day to day lives. Unless you begin to reign in this information, perhaps taking one segment and explaining what might be effecting this. For example 'individual' interests -peers, glossy mags, trends, calendar dates.</span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">This abridged version of the BBC's Antiques Roadshow condenses one episode illustrating the information given to us through the course of a programme. We sit and we watch with interest but what would you take away...the ability to provide an estimated value of objects around your home, or remembering the price of each item that was exhibited? No, its not going to happen the item maybe of interest to us in terms of historical context, however we receive over half of this data unconsciously because we don't understand what it means or have the ability to recognise relevance and process this efficiently enough before the cycle restarts.</span><br />
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<div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><object class="BLOGGER-youtube-video" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" data-thumbnail-src="http://3.gvt0.com/vi/aUeD_P9mft8/0.jpg" height="266" width="320"><param name="movie" value="http://www.youtube.com/v/aUeD_P9mft8&fs=1&source=uds" /><param name="bgcolor" value="#FFFFFF" /><embed width="320" height="266" src="http://www.youtube.com/v/aUeD_P9mft8&fs=1&source=uds" type="application/x-shockwave-flash"></embed></object></span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
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</span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Our ability to understand comes from the context in which information is placed; a series of words or statistics on a black and white badly spaced document, is extremely difficult to begin to comprehend. Where as that same information topically arranged, using bold type, bright colours is much easier to accept and discern meaning. In order to competently communicate it is important to first appreciate audience, then develop a design of which is visually motivating through use of strong illustrative language appropriate to the topic in a context accessible to those in question. Beautiful data can change our perspective, our approach, the boring is manifested into fun, engaging information, and can often be of great intellectual benefit. </span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">"We have a lot of information problems in our society from the overload and saturation to the breakdown of trust and reliability and runaway skepticism and lack of transparency." </span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">By simplifying the complex we can build a foundation of which to quickly appreciate the topic and create a solution to that problem.</span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
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</span></div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><u><i><span class="Apple-style-span" style="font-size: x-small;">Bibliography</span></i></u></span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><span class="Apple-style-span" style="font-size: x-small;">http://flowingdata.com/2010/08/30/</span></i></span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><span class="Apple-style-span" style="font-size: x-small;">http://www.ted.com/talks/david_mccandless_the_beauty_of_data_visualization.html</span></i></span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><span class="Apple-style-span" style="font-size: x-small;">http://vimeo.com/21194221</span></i></span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><span class="Apple-style-span" style="font-size: x-small;">http://sparrowandcastice.tumblr.com/page/1</span></i></span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><span class="Apple-style-span" style="font-size: x-small;">http://3.bp.blogspot.com/_eae4UuFA35k/TDuATz0vJbI/AAAAAAAAAOs/o0Vq3tZSzqI/s1600/David+Candless+Information+is+beautiful.jpg</span></i></span>Izzzywilsonhttp://www.blogger.com/profile/12558878096054509921noreply@blogger.com0tag:blogger.com,1999:blog-3227965778475594856.post-35439333250885819392011-04-04T07:00:00.000-07:002011-04-04T07:01:59.801-07:00Semiotics<div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Thomas A Sebeok describes Semiotics as "The study of the difference between illusion and reality"; how we differentiate between living things and inanimate objects. Semiotics is the theory of signs, informing the reader of its purpose through an illustrative medium. However signs only signify a meaning when we attach a meaning to it. If we agree upon its significance it can mean anything we like and can take on multiple interpretations, for example the image of a hand - stop, hello, goodbye, hi 5, ect. </span></div><div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw60mJkpyw8to5ZZtUHBeunlf9a5h5kDqxk3KEj8klxEltZxAuPHWDWcTPo3i_ecJtkkB6JH80C0fBjyMBmAnoQ-Yht-eLhd5DugsJFQK5q1ad2YLKeVTsyaKh_kuUkjvLNoGZHi9ALhs/s1600/Stop.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw60mJkpyw8to5ZZtUHBeunlf9a5h5kDqxk3KEj8klxEltZxAuPHWDWcTPo3i_ecJtkkB6JH80C0fBjyMBmAnoQ-Yht-eLhd5DugsJFQK5q1ad2YLKeVTsyaKh_kuUkjvLNoGZHi9ALhs/s200/Stop.png" width="200" /></a></div><div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">In this case it represents stop, this is due to the context in which the hand is surrounded. The colour red connotes danger, and therefore is likely to mean an order or instruction rather than a friendly gesture.</span></div><div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Due to the prevalence of signage we tend to unconsciously associate them to cultural conventions. The linguist </span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Ferdinand de Saussure invented a model which describes the composites/ elements of a sign. </span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">"He defined a sign as being composed of: </span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">a 'signifier' (</span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">signifiant</span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">) - the </span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">form</span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> which the sign takes; </span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgubkaiDTrfqkDqIqHSdy0GOM4h3v5b797Bc8Yz0ZH5QZ2fNaVPiurXNPl7ZQpXW8BREuiUZGRkTqx7bus9-TejMWyFI-zzEJu3IySR8Pz5V0BrqpaoEViJupccEz8ILhGC7afqwbW1Jxs/s1600/disabled.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgubkaiDTrfqkDqIqHSdy0GOM4h3v5b797Bc8Yz0ZH5QZ2fNaVPiurXNPl7ZQpXW8BREuiUZGRkTqx7bus9-TejMWyFI-zzEJu3IySR8Pz5V0BrqpaoEViJupccEz8ILhGC7afqwbW1Jxs/s200/disabled.jpg" width="198" /></span></a></div><div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">and - </span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">the 'signified' (</span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">signifié</span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">) - the </span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">concept</span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> it represents." </span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">e.g. disabled access</span></div><div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">sign = signified + signifier; the associations of the two parts is what provides our understanding.</span></div><div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> There are 3 types of signs; the first is an Iconic sign which has a direct implication it simply describes what it represents. An example of this would be the disabled symbol as seen as above, it looks like a person sat down on a wheel - which would therefore connote a wheelchair which is associated with disabilities. </span></div><div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
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</span></div><div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i>2nd</i> - Indexical - The signified and the signifier have a causal relationship, an example of this would be the infamous peace symbol. This was designed by Gerald Holtom a member of the campaign for nuclear disarm of which the symbol originated. The design employs naval semaphore of the two letters N and D (nuclear disarmament). The N is displayed using two flags, each pointing down at a forty five degree angle, and the D is again two flags but this time with both arms outstretched one straight up and one straight down. The semaphores are supposedly upside down, i.e. the D is over the N which stands for anti-miltary. </span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWadQ4omjXSRbYcA1od-ZmoYkqU7xlDbkqUSAu_Ty9d-lXL6mrgSUR1l6y_FJLuRo8Q1Af44IjDXcIeKlZT6h5ClqVOGXdwDWKTCcvPinjBJA1ZInZlqIg4qHtLBc-iQnp8a5djv5sX7A/s1600/3.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWadQ4omjXSRbYcA1od-ZmoYkqU7xlDbkqUSAu_Ty9d-lXL6mrgSUR1l6y_FJLuRo8Q1Af44IjDXcIeKlZT6h5ClqVOGXdwDWKTCcvPinjBJA1ZInZlqIg4qHtLBc-iQnp8a5djv5sX7A/s1600/3.gif" /></a></div><div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
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</span></div><div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">T</span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">his symbol was quickly adopted in the US and its power was reinforced through usage in civil rights marches, it was also strongly opposed by fundamentalist organisations. </span></div><div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> The design is one of the most widely recognised signs in the world.</span></div><div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJu5UKi3HrC0n4M_mO5ZKng8eYp-NSb4MuBU03rxN9CVVfEOxvF_rc-BrXaNQeGMgTXSc9kBDJ_fa0lQzHJOSoGPYOWvrZg79DAYL9bTZiGHTMkvz6Qnj9kz-m3JB-04NN2fYdsBOdYaM/s1600/1242799705319243656Peace_sign.svg.med.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJu5UKi3HrC0n4M_mO5ZKng8eYp-NSb4MuBU03rxN9CVVfEOxvF_rc-BrXaNQeGMgTXSc9kBDJ_fa0lQzHJOSoGPYOWvrZg79DAYL9bTZiGHTMkvz6Qnj9kz-m3JB-04NN2fYdsBOdYaM/s1600/1242799705319243656Peace_sign.svg.med.png" /></a></div><div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
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</span></div><div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">3rd - Arbitrary - </span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">The sign has no relation to what it refers to, (double yellow lines) neither direct or indexical. When </span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">using arbitrary signs we have to know the person were communicating with understands the same meaning. This type of sign relies exclusively on the reader having learnt this meaning.</span></div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTp4Js_5ofrYR1MjtOt-t9CKJY2f5H9tJP8CNaQSal7GCiSy6obSF7M9nh10G0v93IkhHP7LAhCMmpEKCeKc0VznsBBjMfTY_wnVaArb5cJBSGwvvBU_HV0K0G35CSIMrFxSvyerJhdQ8/s1600/male-and-female-signs.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTp4Js_5ofrYR1MjtOt-t9CKJY2f5H9tJP8CNaQSal7GCiSy6obSF7M9nh10G0v93IkhHP7LAhCMmpEKCeKc0VznsBBjMfTY_wnVaArb5cJBSGwvvBU_HV0K0G35CSIMrFxSvyerJhdQ8/s320/male-and-female-signs.jpg" width="320" /></a></div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"></span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">These two symbols would be completly lost on someone who has no understanding of astrology. Each represent Mars or Venus the concept of men and women are from different planets. This notion is widely understood in somewhere like Britain where we are rich in diverse cultures. Remote destinations may not acknowledge existence of other planets and their individual relation to behavior. Therefore using this sign as a way of communicating your gender or beliefs will not be recognized.</span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">When designing it is important to consider semiotics to ensure the message you are communicating will be correctly interpreted. </span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Signs are entirely dependant on their context, without which we have no undersatnding for what they imply.</span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Bibliography</span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">http://www.aber.ac.uk/media/Documents/S4B/sem02.html</span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">http://www.designboom.com/contemporary/peace.html</span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">http://www.curlcandy.com/</span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">http://www.clker.com/clipart-28179.html</span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">http://www.psdgraphics.com/icons/male-and-female-signs/</span>Izzzywilsonhttp://www.blogger.com/profile/12558878096054509921noreply@blogger.com0tag:blogger.com,1999:blog-3227965778475594856.post-84515677313512502972011-04-04T06:46:00.000-07:002011-04-04T06:46:53.165-07:00The best design disrupts<div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">TBWA describe disruption as "a tool for change and an agent of growth: a working methodology and a life view philosophy."</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkGBEzOisJASHgQncFuodIDdhv2oT18Pg09kzfuEA7tCF_tXmXLbCW1jREqf_AojBh1onvDPrCM8LnaNpq2vCKt-wnQhAuJ72TXr6SIqqogrPARAtcBnE2fZGEQVxpjA4T3iRIiOr_FGQ/s1600/Screen+shot+2011-04-04+at+3.40.20+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkGBEzOisJASHgQncFuodIDdhv2oT18Pg09kzfuEA7tCF_tXmXLbCW1jREqf_AojBh1onvDPrCM8LnaNpq2vCKt-wnQhAuJ72TXr6SIqqogrPARAtcBnE2fZGEQVxpjA4T3iRIiOr_FGQ/s400/Screen+shot+2011-04-04+at+3.40.20+PM.png" width="400" /></a></div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Disruption is doing something different, taking what is known and what is expected and turning that on its head to create something controversial, the unexpected.</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Guinness's Surfer advert is a perfect example of disruption. They have created one of the most famous advertisements in history and not once do you see the product. This is revolutionary it breaks the mould of the traditional cliche low angle shots of an icy cold beer, or watching beer being poured from the tap, as it smoothly washes into the glass. Guinness combines various historical concepts, from the story of Moby Dick to the Roman god Neptune.</span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgA9MMvjGWZvi2MEgwR0WhklqYq1eYZzY8tYUPVvMX6O_xAInnVG_P1C5foSAcSg-xcNzYWPwgyBeqqaCOiUBBEW9Sd0ce-04vbsRIGDCtaiv2JmH1xI5anObIy-a9CRfN0VvY0Yzioc78/s1600/Screen+shot+2011-04-04+at+3.39.58+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgA9MMvjGWZvi2MEgwR0WhklqYq1eYZzY8tYUPVvMX6O_xAInnVG_P1C5foSAcSg-xcNzYWPwgyBeqqaCOiUBBEW9Sd0ce-04vbsRIGDCtaiv2JmH1xI5anObIy-a9CRfN0VvY0Yzioc78/s400/Screen+shot+2011-04-04+at+3.39.58+PM.png" width="400" /></a></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVMwGv-G_KFwO3qTbx9HmAz__5ZvL-lg1gDRdAUUN200t92ZA2R46b1sEWBnZCJ23LGSXdKcrIWMWGU9VOZczLFxgGFBq8NS7VeIv3XRdavNYPJYUUUqmSgbuBH0ypzTo4_9V_JBm_73Y/s1600/Screen+shot+2011-04-04+at+3.40.07+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVMwGv-G_KFwO3qTbx9HmAz__5ZvL-lg1gDRdAUUN200t92ZA2R46b1sEWBnZCJ23LGSXdKcrIWMWGU9VOZczLFxgGFBq8NS7VeIv3XRdavNYPJYUUUqmSgbuBH0ypzTo4_9V_JBm_73Y/s400/Screen+shot+2011-04-04+at+3.40.07+PM.png" width="400" /></a></div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
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</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> The Guinness ad plays around the concept of time, having patience. It takes 2 minutes to pour, a long time to wait for a beverage. This is worth it though "tick followed tock followed tick </span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">followed tock.</span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">.." Onomatopoeic words of time passing this pumping of adrenaline, the delay for the dream ale. One man holds out, the other sailors return to the bar. It's all about waiting, for that perfect moment, the moment you can catch the almighty Moby dick.</span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">The advert appeals to men in their middle ages, delivering the excitement, youthful fun. </span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">A feeling of adrenaline rushing is created by the beat of the drum, it becomes stronger and more powerful as time ticks on. A metaphor for what happens to the drink.</span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Use of white horses as symbolic imagery for the rolling white waves. As Neptune races to the shore, ride with him or be knocked off with a crushing blow. The black and white film suggests a history, its been around, the drink itself is patient. Everything becomes exaggerated to emphasise the message "good things come to those who..." , horses become giant as does the wave, displayed as a miniature tsunami. Notice how the birds eye shot of the wave appears as the fin of a whale reinforcing its connection to Moby Dick.</span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">The disruptive breaks down the barrier of the cliche and the obvious, Guinness have taken historical references and transformed them into a metaphoric narrative of waiting for your drink to be poured. It captures your imagination, turning a negative aspect of time passing into a positive. Advertisments and branding creates chaos at every turn perhaps the only place we can escape is the safe confinements of our minds. Every now and then an ad will creep through, deep into your subconscious, the only way to achieve that is to disrupt, to take something completely unconventional and put it into the context of your audience.</span><br />
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</i> </span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><u><i>Bibliography</i></u></span></span><br />
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i>http://www.tbwaconnect.com/index.php/disruption/5;0</i></span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><br />
</i></span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i>http://www.youtube.com/watch?v=zcdDg30VBgo</i></span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><br />
</i></span></span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i> </i></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i>http://books.google.co.uk/books?id=4k8KEE9MsEMC&pg=PA295&lpg=PA295&dq=moby+dick+waiting+for+the+whale&source=bl&ots=1mUuu4C4hV&sig=ChPpxRrzsBVoP5zh51zDIJljwwY&hl=en&ei=WRyWTZ3tAce4hAfpuaTrCA&sa=X&oi=book_result&ct=result&resnum=1&ved=0CBYQ6AEwAA#v=onepage&q&f=false</i></span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><br />
</i></span></span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i> </i></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><span class="Apple-style-span" style="font-size: x-small;"></span></i></span></div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><span class="Apple-style-span" style="font-size: x-small;"></span></i></span><br />
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<span class="Apple-style-span" style="font-family: arial, helvetica, verdana, sans; font-size: small;"><div style="font: 10.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i>http://www.cengage.co.uk/yeshin/students/guinness.pdf</i></span></span></div></span>Izzzywilsonhttp://www.blogger.com/profile/12558878096054509921noreply@blogger.com0tag:blogger.com,1999:blog-3227965778475594856.post-84259034155320193802011-03-22T14:47:00.000-07:002011-03-22T14:47:35.933-07:00Design Canons: Information Design<div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Information Design creates a story out of critical pieces of data, attempting to translate it into a context we understand, thats relative.</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhx3pX4tI68wPanIoZjsznbIJrzKJMvv6fk4LIYrUWJjozw02zGn-pg5M7MprL9zSrUn8pnUdYA_2KnoskeQhnbTzo70_VLxBxt7lBO1aFb4LHQu1wI_gElKRomsVfYcpSZGBikb6D4PzQ/s1600/Screen+shot+2011-03-22+at+20.29.37.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><img border="0" height="342" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhx3pX4tI68wPanIoZjsznbIJrzKJMvv6fk4LIYrUWJjozw02zGn-pg5M7MprL9zSrUn8pnUdYA_2KnoskeQhnbTzo70_VLxBxt7lBO1aFb4LHQu1wI_gElKRomsVfYcpSZGBikb6D4PzQ/s640/Screen+shot+2011-03-22+at+20.29.37.png" width="640" /></span></a></div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Richard Saul Wurman; Information architect creator of access guides, making specific topics easier to understand. However with transition over to digital, many may argue these guides are now redundant. However this piece of information design, is intended to take over digitally, and through traditional media. Created to explore the concept of population, overpopulation and the effect its having on our ever expanding planet, economically, politically and environmentally. "This 5+ year initiative will deliver results via5 channels: web (including mobile), television (broadcast and cable), print, exhibits and seminars." Clearly Wurman aims this at wide audience from companies or individuals involved in globalization, to anyone interested in world news. This puts into context the rapid increase of society, and how this will continue to change the way we live.</span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">The top of the visual hierarchy, bright red, bold, large font draws instant attention to the numbers, which are the most important part as it forms the statistic of the worlds population, or 19 cities population to be exact. The image is split into 3 columns which partially hide 2 sections of numbers and the map. This may be due to the fact that both the first two columns could change at any minute, as the later displayed human counter demonstrates by exaggerating the amount of people coming into the world at any one time. The numbers still highlighted in red but smaller are second to take your attention, as it explains their meaning. Black sans serif type, in keeping with simple, minimalistic image, overlaying the previously mentioned columns. Finally the soft grey silhouette of the map is strong enough to be easily distinguishable from the background but does not interfere with the powerful statistic and thus reinforces it. </span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">The red type connotes danger, that if we continue like this our world may collapse in on itself. The grey of the map suggests that the land as we knew it is fading away, or being washed away by increasing sea levels. The white background emphasises this black fading to white, also a white background draws no attention to itself therefore promoting a strong visual hierarchy.</span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">By employing use of multiple media platforms, once the gathering of data is complete you won't be able to get away from this piece of design. Already 10 worldwide partners are involved, and over the course of its progression the experiment will build hype, and gain publicity. Wurman has ensured all his bases are covered to reach the widest audience; digital as a portable device, print for those that still prefer old fashioned media, parents that don't regularly access the internet will most likely catch it on tv, and students or professionals will find themselves in seminars about it. There will be no escape, from this design it is a contemporary, ever pressing topic of discussion and debate that needs to be addressed.</span><br />
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<u><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;">Bibliography</span></span></b></u><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;">http://www.192021.org/</span></span><br />
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</span>Izzzywilsonhttp://www.blogger.com/profile/12558878096054509921noreply@blogger.com0tag:blogger.com,1999:blog-3227965778475594856.post-3877754819672270812011-03-09T13:36:00.000-08:002011-03-17T08:09:23.106-07:00Ethics of Design<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">As a student practicing design with strong values and beliefs how can I sit on the fence when designing? Every design, every advert has its influence; the ideology of Santa Clause, being rebranded from a man dressed in a long, green, fur lined, robe depicted as Charles Dickens, Ghost of Christmas Past. To German mythology reflecting the god Odin or Saint Nicholas known to bestow generous gifts upon the poor to save them from impoverished lifestyles, portraying him as a gift giver.</span><br />
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<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; border-collapse: collapse;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">"Starting in 1931, magazine ads for </span><nobr><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Coca-Cola</span></nobr><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> featured St. Nick as a kind, jolly man in a red suit. Because magazines were so widely viewed, and because this image of Santa appeared for more than three decades, the image of Santa most people have today is largely based on advertising."</span><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; border-collapse: separate;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> </span></span></span><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; border-collapse: collapse;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Cartoonist Thomas Nast drew Santa Claus for </span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Harper's Weekly</span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> in 1862; Santa was shown as a small elf-like figure who supported the Union. This illustration of Santa developed for 30 years and along the way changed the color of his coat from tan to the now traditional red, and white</span></span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> that we associate with childhood.</span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span> </div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0EY9YquLrAUsK6MzdRrXHn2NSkk9v3kkcPMFPwkuEgXJMonzlyhjb2fo7wibRqbu0boYpNDqau1QmURwPDs909fJ-W9nSYE8_i8fyATgNFTr3ErS5bwRgUGDNISfvaQSk56YLFv64X8A/s1600/cokelore_santa_1931_thumb.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0EY9YquLrAUsK6MzdRrXHn2NSkk9v3kkcPMFPwkuEgXJMonzlyhjb2fo7wibRqbu0boYpNDqau1QmURwPDs909fJ-W9nSYE8_i8fyATgNFTr3ErS5bwRgUGDNISfvaQSk56YLFv64X8A/s400/cokelore_santa_1931_thumb.jpg" width="312" /></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">("My Hat's Off to the pause that refreshes")</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWs8wnoCFHwUsPtxsmzkWbGCEplhbqagedy6x2mLBLbKN5uyYECopeVHA2zCWm1j8pnFxlWNxk_Q-Bn0lwafe0rCY0QicDA71CQz52AqQgfwjDooUevLUIRI1i3FLEVOpi9OMELDTxKqk/s1600/AM_706x264_history_1941.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><img border="0" height="236" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWs8wnoCFHwUsPtxsmzkWbGCEplhbqagedy6x2mLBLbKN5uyYECopeVHA2zCWm1j8pnFxlWNxk_Q-Bn0lwafe0rCY0QicDA71CQz52AqQgfwjDooUevLUIRI1i3FLEVOpi9OMELDTxKqk/s640/AM_706x264_history_1941.jpg" width="640" /></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Coca Cola were perhaps the beginning of this capitalist snowball, sending the beverage overseas during the war, and creating international business. "</span><span class="Apple-style-span" style="line-height: 21px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Post-war America was alive with optimism and prosperity. Coca-Cola was part of a fun, carefree American lifestyle, and the imagery of its advertising - happy couples at the drive-in, carefree mums driving big yellow convertibles - reflected the spirit of the times." Or this was how it was supposed to be, t</span></span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">he adverts of the 50s and 60s influencing an entire way of life in america; 50s suburbia, a utopia.</span></div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Individually I am more of a socialist and pro environment, our consumerist 'needs' are destroying the beauty of the natural planet. However I feel my beliefs are contradicted by being interested in advertising. Advertising promotes capitalism, replacing the old before its worn out, 'the story of stuff', 'consumerism a love story'.</span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">The morals and ethics of design, the artistic style and development behind good advertising, and then this need to have the latest and greatest destroying the planet. Can I really sit on the fence? Would this mean then that my design may have a political agenda like Kennard Phillip's work.</span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjy9dfSb3bkp1-bbhaS2D4WO-iI1VzcUiF0_AEeDLZnsjD11mQXv5AZwqmUT1vBNx2bmdJiY6XQa60mofVagc73GIovRCaajIPkf-25arcDaH93nNngP8gmgcbN-cNuWom9jxIjJJh5WsY/s1600/41.-No-Third-Runway-KennardPhillipps-pigment-print2008-418x500.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjy9dfSb3bkp1-bbhaS2D4WO-iI1VzcUiF0_AEeDLZnsjD11mQXv5AZwqmUT1vBNx2bmdJiY6XQa60mofVagc73GIovRCaajIPkf-25arcDaH93nNngP8gmgcbN-cNuWom9jxIjJJh5WsY/s400/41.-No-Third-Runway-KennardPhillipps-pigment-print2008-418x500.jpg" width="333" /></span></a></div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Photomontage: Do we really need a third runway, in an already gigantic airport, with planes leaving every minute of the day, just to boost travel finance and thus the economy.</span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUY3mtKYJ7_CQ4p4zXfkgzZegLaoBjvs0-9r9BzS4GYdCydmk540GSvIzTXytNAta78l0HeTCNjkYX8rRuEmKbr-N2X20aNMsTqV_UFXFxHCB3H0JxWzKtUySD9jWHNIwY5mewGaJeULY/s1600/48-bankers-greedsaturdaytelegraphillustration-kennardphillippspigment-print2006.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><img border="0" height="392" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUY3mtKYJ7_CQ4p4zXfkgzZegLaoBjvs0-9r9BzS4GYdCydmk540GSvIzTXytNAta78l0HeTCNjkYX8rRuEmKbr-N2X20aNMsTqV_UFXFxHCB3H0JxWzKtUySD9jWHNIwY5mewGaJeULY/s400/48-bankers-greedsaturdaytelegraphillustration-kennardphillippspigment-print2006.jpg" width="400" /></span></a></div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Photomontage: A comment on the bankers receiving compensation after they lost all of our money and we again have to pay. Which then relates to this capitalist society of the rich get richer and the poor get poorer.</span><br />
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<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="line-height: 15px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Benjamin E. </span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Lippincott describe</span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">s</span></span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> post modernism or capitalism to be individual and fascist in its learnings, in that it really doesnt give us much choice, it is not a democracy to decide wether a new version of an existant product is required. Unstable way of creating society geared towards the least urgent of human needs. The difference between having a car to get from A to B and having a car to demonstrate personal wealth. </span></div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">The previous generation that has started this love of consumerism are essentially to blame for this moral degeneration. We have been brainwashed into thinking this is right, yet we continue this way of life because it's what we know, we have developed and grown accustomed to certain aspects of urban life but there needs to be less of a grip on materialism. By the time it takes any effect, it wont be a problem to those of us around now, however does this mean we should ignore the issue?</span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">By using economically friendly printing and distribution methods, less packaging ect, or to produce good design, that can sit on the fence when appropriate and then make a political statement when necessary, is that then ethical design?</span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">I guess I'll only really find out how strong my morals stand one way or another as i continue into this career path. I would hope that I can somehow change the attitudes towards the environment and consumerism through design, and still be recognised as successful. </span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">As graphic designers we are advocates of mass communication, and these messages have an enormous impact on ordinary people, every idea needs to be over considered.</span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><i><u>Bibliography</u></i></span><br />
<span class="Apple-style-span" style="line-height: 19px;"><sup class="reference" id="cite_ref-msnbc_7-0" style="line-height: 1em;"><span class="Apple-style-span" style="line-height: normal;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; border-collapse: collapse;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;"><i>http://www.kennardphillipps.com/category/photomontage/</i></span></span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;"><i> </i></span></span></span></span></sup></span><br />
<span class="Apple-style-span" style="line-height: 19px;"><sup class="reference" id="cite_ref-msnbc_7-0" style="line-height: 1em;"><span class="Apple-style-span" style="line-height: normal;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;"><i><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; border-collapse: collapse;"></span></i></span></span></span></sup></span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small; line-height: 19px;"><i>http://en.wikipedia.org/wiki/Santa_Claus#Scandinavian_folklore</i></span><br />
<div style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; border-collapse: separate; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><i>http://www.arthuriana.co.uk/xmas/pages/origins.htm</i></span></div><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; border-collapse: collapse; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><i>http://www.thecoca-colacompany.com/heritage/cokelore_santa.html</i></span><br />
<span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; border-collapse: collapse; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><i>http://www.coca-cola.co.uk/about-us/history-of-coca-cola-1941-1959.html</i></span>Izzzywilsonhttp://www.blogger.com/profile/12558878096054509921noreply@blogger.com0tag:blogger.com,1999:blog-3227965778475594856.post-968278589298276942011-03-07T15:58:00.000-08:002011-05-02T07:31:16.806-07:00Hells Angels - Book Cover Design<div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Back, Spine and Cover for Hells Angels by Hunter. S. Thompson. The final of 7 different designs.</span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhh0M3bja0jqDlwDX25l41V6VmaFii5QAq4TF4wZu99zuqziv_ZB5r0u7d8VEEwqynOZu2A_ZqxloK7s0oXN-eImtnkHwtolSmZQTK7HNNGeRGV06rHKwItBsw-ODtVtjQhFskCoav85bU/s1600/finalcover.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="464" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhh0M3bja0jqDlwDX25l41V6VmaFii5QAq4TF4wZu99zuqziv_ZB5r0u7d8VEEwqynOZu2A_ZqxloK7s0oXN-eImtnkHwtolSmZQTK7HNNGeRGV06rHKwItBsw-ODtVtjQhFskCoav85bU/s640/finalcover.jpg" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">(The blurb is taken from the original book.)</span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Thompson. S. H, 1967, Hells Angels, London, Penguin Books</span></div>Izzzywilsonhttp://www.blogger.com/profile/12558878096054509921noreply@blogger.com0tag:blogger.com,1999:blog-3227965778475594856.post-72568365341001717102011-03-03T13:03:00.000-08:002011-03-08T12:17:54.940-08:00Logo Design<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Quick brief: Design a logo for Smile an outdoor clothing range company for hikers/ climbers.</span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7K0NNwNjoqcwKZc-yqhHEhrYlIh_FlsUNRfmUxmr1tg9RFWc2_1y6PhH54Su7pOEsO52RJtbhQaJ7MqEQPyU7ZCM8OpwrUjsz0Q3JDUzUaRdqHlF4vBrvIaPuouv8SqEuya2pVfxxbmg/s1600/smilelogo1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7K0NNwNjoqcwKZc-yqhHEhrYlIh_FlsUNRfmUxmr1tg9RFWc2_1y6PhH54Su7pOEsO52RJtbhQaJ7MqEQPyU7ZCM8OpwrUjsz0Q3JDUzUaRdqHlF4vBrvIaPuouv8SqEuya2pVfxxbmg/s1600/smilelogo1.png" /></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">As hiking boots are vital to the activity I looked at designing the name around something to do with the shoes, and after a while of messing around with drawing boots. I decided incorporating the name into the tread would work well on the boots and on a label. </span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">The spacing of the tread needs some work, but as a quick design I think the idea works well.</span></div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span>Izzzywilsonhttp://www.blogger.com/profile/12558878096054509921noreply@blogger.com0tag:blogger.com,1999:blog-3227965778475594856.post-71419530845816415322011-02-28T12:40:00.000-08:002011-03-08T12:25:22.635-08:00Design Hero: Bill Bernbach<div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 15px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 15px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">"Rules are what the artist breaks; the memorable never emerged from a formula." - Bill Bernbach began a creative revolution changing the face of the advertising and graphics industry. The 50s and 60s were dominated by consumer culture, possessions were more important than anything else. </span></span><span class="Apple-style-span" style="line-height: 15px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">After the Wall Street Crash of 1929 and the subsequent Depression, </span></span><span class="Apple-style-span" style="line-height: 15px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">America was constantly stimulated to buy, conditioned to</span></span><span class="Apple-style-span" style="line-height: 15px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> appreciate the joy of material things. This created a consumerist society, form followed function, form drives the desire to buy. A classic example of this is the Nash advert.</span></span><br />
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<div class="separator" style="clear: both; text-align: justify;"><span class="Apple-style-span" style="line-height: 15px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><u>Visual Language, and Design and Composition</u></i></span></span></div><div class="separator" style="clear: both; text-align: justify;"><span class="Apple-style-span" style="line-height: 15px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><u><br />
</u></i></span></span></div><div class="separator" style="clear: both; text-align: justify;"><span class="Apple-style-span" style="line-height: 15px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">The advert claims that only true happiness comes from ownership of this car. With this car you can be the top of your class, show off infront of your neighbours. Buy Big.</span></span></div><div class="separator" style="clear: both; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
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</span></span></div><div class="separator" style="clear: both; text-align: justify;"><span class="Apple-style-span" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnWQbP1n1N3CuUUJZ56k0NBnkOSUO_iIwVR44ejO1_jlgXl8YrgdaYsUtfI1SfNKnHc1mSbUaya0deCYsj6EjtruX5uy1Zl1rQ5MFr4pBbDU7OSfPDcuSRUNe3cR8ISlqYfupofzfZGzM/s400/1958Chevy.jpg" width="265" /></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> You can't get better, its the newest so its got to be the best..right?</span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">So new no-one will have it...yet.</span></div><div class="separator" style="clear: both; text-align: justify;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8V-bxrM9Uxc7At4eqBjIluo_F1wtZy4eBCuWHHN3TlRgH0HpB_5lJjFYhN7y4UUOpjIAYxwHO9CLN8-8zTT-kS-14yMehMWw45CnlCh1aqAe9Wxk4D2tOIYae3WpfAngjwwInS4pxlec/s1600/Pontiac1956Strato.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8V-bxrM9Uxc7At4eqBjIluo_F1wtZy4eBCuWHHN3TlRgH0HpB_5lJjFYhN7y4UUOpjIAYxwHO9CLN8-8zTT-kS-14yMehMWw45CnlCh1aqAe9Wxk4D2tOIYae3WpfAngjwwInS4pxlec/s400/Pontiac1956Strato.jpg" width="293" /></span></a></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 15px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">The holiday your going on won't be as good or as flash as this car, this drive will be the best part about it. But what a con because its not necessarily going to be the most comfortable or safest or best journey you could make but you show off while your doing it. </span></span><br />
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</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 15px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">All of these adverts use all the space, bright colours and clutter the page with this american dream lifestyle endorsing a disposable society. Our enormously productive economy demands that we make consumption our way of life that we convert buying and use of goods into a ritual.</span></span><br />
<span class="Apple-style-span" style="line-height: 15px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 15px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Bill Bernbach was sick of this narcissistic industry that is supposed to be about creation, but instead cons people and slowly begins to turn them against advertising all together. Paul Rand and Bernbach joined forced starting their own company with the first art director to copywriter equal collaboration. DDB created graphics that dealt with real life, what they were going through, not having all this money you were supposed to have. DDB empathised with their audience, and this is how they changed everything.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 15px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
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</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 15px;"><i><u><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Audience and Context</span></u></i></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 15px;"><i><u><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></u></i></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 15px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">The Volkswagen Beatle was actually designed by Hitler, and in 1959 DDB were brought in to advertise it. DDB began in New York a predominantly Jewish City, so how do you sell a Nazi car to Jews? By recognising who the audience was and respecting them. Instead of bullshitting, just telling the truth. </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 15px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Yes it was designed by Hitler, but its actually a pretty decent car. </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 15px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">The photograph is of one of the cars from the production line that didn't make it, due to a imperfection on one of the doors. Lemon an insult in america was thus used to describe it, it was useless - a lemon. The advert was a double entendre, open, honest and funny. The first ad of its kind.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 15px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 15px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="line-height: 15px;"><i><u><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; font-style: normal;"><i><u>Visual Language, and Design and Composition</u></i></span></u></i></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="line-height: 15px;"><i><u><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; font-style: normal;"><i><u><br />
</u></i></span></u></i></span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1vh5OCaZz3hCP2ry8dx7IABenoSrXzY5TBeugwu8hOf0_eWF0gID2594-t427hyKuErP9MRHLbwh3IVy91yS1AQaS9GeoqKkdDco2NdmkcOCLsJAEij-ZNk9oLhv3BnYfBhXHAvgeNHc/s1600/1_volkswagen_lemon_hires.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1vh5OCaZz3hCP2ry8dx7IABenoSrXzY5TBeugwu8hOf0_eWF0gID2594-t427hyKuErP9MRHLbwh3IVy91yS1AQaS9GeoqKkdDco2NdmkcOCLsJAEij-ZNk9oLhv3BnYfBhXHAvgeNHc/s400/1_volkswagen_lemon_hires.jpg" width="315" /></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Many more ads of this original style were then created</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKv7hGDI-Qft0afh78DhXBtIIfCc-5ufl_2Z8RGwFwRk5tINvJNkwn3eK218NTQxbs9i36ykl2Y4qFKLoir5BEPsHMcCjqg1VpUjb7QaH8GbwrdgtMV5a9tnwXUjDa2u9W75CigFstuN0/s1600/Think-small.-February-22-1960-VW-Beetle-ad.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKv7hGDI-Qft0afh78DhXBtIIfCc-5ufl_2Z8RGwFwRk5tINvJNkwn3eK218NTQxbs9i36ykl2Y4qFKLoir5BEPsHMcCjqg1VpUjb7QaH8GbwrdgtMV5a9tnwXUjDa2u9W75CigFstuN0/s320/Think-small.-February-22-1960-VW-Beetle-ad.jpg" width="252" /></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">This style is still rarely used today, as clients hate to pay for space that isn't being used. But how much more effective is this. By placing the product at a distance on a sea of white space, it encourages you to focus on the car, there is nothing else to distract you. The car is small, its not flashy, but why not. </span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Less is more. </span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Also due the era this advert was fairly controversial, going against everything every other company has been trying to tell you...think big. DDB recognised the american dream didn't really exist and not everyone can afford the luxuries that they were supposed to have. Why not think small.</span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWcPvbfls0SEm1CN7CZvwoesXiolUEmnkCQ1_snXXEIlwKn184HymaYyP7Sn_v0hTteaj-GQZhyphenhyphenC-jHe8frs7zt_-SAVcUzc17Ips4qCx2Ae9ay7rgAvOiTQ07DwJeB8wIJhp5RHOM6eQ/s1600/63vwbeetle4963.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWcPvbfls0SEm1CN7CZvwoesXiolUEmnkCQ1_snXXEIlwKn184HymaYyP7Sn_v0hTteaj-GQZhyphenhyphenC-jHe8frs7zt_-SAVcUzc17Ips4qCx2Ae9ay7rgAvOiTQ07DwJeB8wIJhp5RHOM6eQ/s320/63vwbeetle4963.jpg" width="234" /></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">In 20 years the car barely changes, no need for adjustment or alteration like all the fancy cars that come out. This is perfect as it is. </span></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-duRvMynENUGxaY6xJujlgVpmfTQLt3NlK6O8oaMJIfbNKSz-QAQs1GJ_ceK0CrnjGAUn_FXVFVWUY4Sfk271la4KLRRylK2k4fti6cqKJsP6E1aKBz_4sc0wgcB2bjQq32mqcGCIVXY/s1600/64vwbeetle.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-duRvMynENUGxaY6xJujlgVpmfTQLt3NlK6O8oaMJIfbNKSz-QAQs1GJ_ceK0CrnjGAUn_FXVFVWUY4Sfk271la4KLRRylK2k4fti6cqKJsP6E1aKBz_4sc0wgcB2bjQq32mqcGCIVXY/s320/64vwbeetle.jpg" width="238" /></span></a></div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> Making a comment on 50s society, if you're trying to impress by having a big car, big house ect but maybe can't afford it. Get the Beatle it will at least make your house look like its bigger. </span><br />
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</span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><u>Creative Thinking</u></i></span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">By looking at the context of the time in which we are designing for we can understand the needs of our audience and create something which has a direct appeal. </span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Cadburys' - Gorilla - "A glass and a half full of joy."</span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">At the beginning of 2007 sales of cadbury's chocolate plummeted as their unhygienic method of storage caused a contamination in their chocolate, causing an outbreak of salmonella. Cadbury's needed something new to get their name back out there amongst trusted products. People remember eating Cadburys chocolate when they were younger, and have fond associations of these memories, so ad agency Fallon were briefed to "Bring back the joy". Juan Cabral using the style of classic DDB did this in the direction of the now legendary commercials.</span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><object class="BLOGGER-youtube-video" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" data-thumbnail-src="http://3.gvt0.com/vi/_wGbjyrclbs/0.jpg" height="266" width="320"><param name="movie" value="http://www.youtube.com/v/_wGbjyrclbs&fs=1&source=uds" /><param name="bgcolor" value="#FFFFFF" /><embed width="320" height="266" src="http://www.youtube.com/v/_wGbjyrclbs&fs=1&source=uds" type="application/x-shockwave-flash"></embed></object></span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">This style of advertising is so effective it doesn't ram information down your throat or force you to accept a brand. Fallon with Cadburys like DDB create humour and entertainment. Memorable advertising, make the audience think and appreciate the idea, and the function of the product your selling. (DDB Volkswagen Beatle advert -</span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> "How does the man who drives the snowplow get to the snowplow?" ) </span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> Bernbach is a design hero, he took graphics by the scruff of the neck and brought it back to what it should be, creative, fun, unique, and not solely about affluence. In relation to my work or any other graphic designer, understanding your audience is key. Always create something thats memorable. "Think Different".</span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;"><i><u><b>Bibliography</b></u></i></span></span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;"><i><u><br />
</u></i></span></span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;"><i><u>http://www.volkszone.com/VZi/volksgallery/index.php?n=14</u></i></span></span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;"><i><u>http://www.dotkite.eu/#/news/think-small/</u></i></span></span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;"><i><u>http://adsondisplay.blogspot.com/2009/12/some-vintage-beetle-ads.html</u></i></span></span></div><div class="" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;"><i><u>http://www.youtube.com/watch?v=_wGbjyrclbs&feature=related</u></i></span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="line-height: 15px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 15px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><span class="Apple-style-span" style="font-size: 12px; line-height: 15px;"><br />
</span></span></div>Izzzywilsonhttp://www.blogger.com/profile/12558878096054509921noreply@blogger.com0tag:blogger.com,1999:blog-3227965778475594856.post-18823366148563016162011-02-21T15:14:00.000-08:002011-02-22T01:51:58.015-08:00The Work and Practise of So-Me<div style="color: #160078; font: 14.0px 'Helvetica Neue Light'; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: black;"><b><u>A closer look into the styles and inspiration of Parisian artist So-ME, art director of Ed-Banger Records. </u></b></span></span></span></div><div style="font: normal normal normal 14px/normal 'Helvetica Neue Light'; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-style: normal;">There is a huge overlay between fine art and graphic design, the two often merge together; by one inspiring the other, development of an artist, development of art culture. For example Bar at the Folies Bergere, by Manet, demonstrates how commercialism and therefore graphics was being introduced to fine art</span>.</span></span></i></div><div style="font: normal normal normal 14px/normal 'Helvetica Neue Light'; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span> </i></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiP3EnawQ19qOulm6B445Q3up0VUbkptEY7DBLZdMwpY_owaAX3hO7GlWb9VrlLbqIeU_c826X3erkqE0CyUSTs12mQ-GDWZSdAU6NXSs8OlpOcakegOjhGz2bfxxhbcGxHosim9KL_8l8/s1600/Screen+shot+2011-02-21+at+21.04.49.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: black;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiP3EnawQ19qOulm6B445Q3up0VUbkptEY7DBLZdMwpY_owaAX3hO7GlWb9VrlLbqIeU_c826X3erkqE0CyUSTs12mQ-GDWZSdAU6NXSs8OlpOcakegOjhGz2bfxxhbcGxHosim9KL_8l8/s400/Screen+shot+2011-02-21+at+21.04.49.png" width="395" /></span></span></a></div><div style="font: normal normal normal 14px/normal 'Helvetica Neue Light'; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"></div><div style="font: normal normal normal 14px/normal 'Helvetica Neue Light'; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Notice how branding has creeped into this detailed painting? The champagne bottles on the side.</span></span></div><div style="font: normal normal normal 14px/normal 'Helvetica Neue Light'; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span> </div><div style="font: normal normal normal 14px/normal 'Helvetica Neue Light'; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">This then continued to develop into the art movement known as pop-art, which emerged late 50s. With famous artists such as Andy Warhol, Roy Litchenstein. </span></span></div><div style="font: normal normal normal 14px/normal 'Helvetica Neue Light'; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Pop-art a descendant of Dadaism (another art-movement in which the artists aim was to destroy traditional values of art, but we won't talk about that in detail now.) mocked and parodied traditonal work incorporating elements of mass/ popular culture, such as comics, and everyday items like Campbells soup.</span></span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><i>Audience and Context</i></span></span><br />
<i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">The popular culture however in contemporary art has transferred over to music. Peter Saville - Unknown Pleasures -Joy Division, </span></span><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"> </span></span></span><span class="Apple-style-span" style="line-height: 19px;"><a href="http://en.wikipedia.org/wiki/Hipgnosis" style="background-attachment: initial; background-clip: initial; background-color: initial; background-image: none; background-origin: initial; text-decoration: none;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: black;">Hipgnosis</span></span></span></a></span><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"> and </span></span></span><span class="Apple-style-span" style="line-height: 19px;"><a href="http://en.wikipedia.org/wiki/George_Hardie_(artist)" style="background-attachment: initial; background-clip: initial; background-color: initial; background-image: none; background-origin: initial; text-decoration: none;" title="George Hardie (artist)"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: black;">George Hardie</span></span></span></a></span><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"> - Dark Side of the Moon - Pink Floyd. </span></span></span><br />
<span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Graphic design began to take over music, with the minimalistic style becoming a distinguishing element, it was not understood that designs could be expanded to suit whatever medium and not just be used as a pretty image to sell records. As technology expanded and music videos took over graphics became</span></span></span><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"> as much apart of album covers, or music videos as the music itself.</span></span></span><br />
<span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
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<span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Moving from design on lp's to motion graphics to incorporating that into music videos. So-Me's art direction for Justice D.A.N.C.E utilising motion to create the illusion t-shirt designs are forming a narrative creating from itself. The incredible video goes through hundreds of t-shirts parodying the style of the noughties with the music from the past, michael jackson, pink floyd, the bugles, t-rex amongst others which </span></span></span><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">is perhaps a comment on contemporary culture, that we are merely re appropriating the old and cutting it with the new. Our generation is in a state of limbo between the music of our parents, grandparents, and the music we grew up with now mixed up into some super genre...The sampling generation. </span></span></span></div><div style="color: #160078; font: 14.0px 'Helvetica Neue Light'; margin: 0.0px 0.0px 0.0px 0.0px;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgls_-agRwHnAKhjUrUA7db4kNHsdY0YIE9-9LvgA3hckfXRIXBFFdUk0MkOXc7kymL2e6sVWa15vA-ZyKQQlRGeHUKRCqyGoVbYdXBMeA12Souj4s-PuwhtPrjWg2EKnabi4ITrLaeEts/s1600/justice-dance.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: black;"><img border="0" height="280" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgls_-agRwHnAKhjUrUA7db4kNHsdY0YIE9-9LvgA3hckfXRIXBFFdUk0MkOXc7kymL2e6sVWa15vA-ZyKQQlRGeHUKRCqyGoVbYdXBMeA12Souj4s-PuwhtPrjWg2EKnabi4ITrLaeEts/s400/justice-dance.jpg" width="400" /></span></span></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: black;"><br />
</span></span></span></div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: black;">Musical artist Mr Flash (part of Ed Banger Records) is branded by SO-ME as a contrasting musician mixing metal and rock, with 80's synth two extremes, which by mashing together forms an abstraction, creates something unique and interesting. Notice the bright colours used which connote this 80s pop genre contrasting against the dark greasy haired metal head facial silhouette. This visual language is repeated in many of SO-ME and Mr Flash's work, constantly communicating this concept of re-appropriation.</span></span></span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRkv3jTrJibVaqL8r_0VCXyBDYDAtmE7_5inuX4u-B2bzQWuK4ogufDQ2r2PjN6pRHAzlRzbS4uLD_BtsrtsC479Iyg-M-6WIfK03Jr1sq-15gInyiZByB1l5nyiLGV-1LSv5BkUYfXl4/s1600/l_90aef8bf1908053e1604590b76dc5330.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: black;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRkv3jTrJibVaqL8r_0VCXyBDYDAtmE7_5inuX4u-B2bzQWuK4ogufDQ2r2PjN6pRHAzlRzbS4uLD_BtsrtsC479Iyg-M-6WIfK03Jr1sq-15gInyiZByB1l5nyiLGV-1LSv5BkUYfXl4/s320/l_90aef8bf1908053e1604590b76dc5330.jpg" width="249" /></span></span></span></a></div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: black;">Nike for their 25th anniversary branched out from sports to popular music , using Busy P as a commercial tool. Of course Nike is a huge brand and has no problem making sales but like every company are always looking to boost those sales, and how better than to use the fashion style of rnb and trainers and manipulate that to talk to the fans of Busy P. The majority of consumer products these days are sold via our favourite celebrity, just so we can be that much closer to the utopian world of celebrities. Nike is one of the many examples of commercial crossover or collaboration.</span></span></span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHRp30Bpszt6GXkPL_yP2IHopcDhzfKvmC_mbnI0cmfbj4HhorfU9jGfTX-iHag7yhMh9WvjDj6gSuVcNoQmr2jy52udaxxrS5nXGj6jrEEZ-Gr1hGW6v9KEztm7-uwYXgcqXu6gwn9ak/s1600/rtemagicc_af1_busyp_1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="185" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHRp30Bpszt6GXkPL_yP2IHopcDhzfKvmC_mbnI0cmfbj4HhorfU9jGfTX-iHag7yhMh9WvjDj6gSuVcNoQmr2jy52udaxxrS5nXGj6jrEEZ-Gr1hGW6v9KEztm7-uwYXgcqXu6gwn9ak/s320/rtemagicc_af1_busyp_1.jpg" width="320" /></a></div><i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: black;"><br />
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<i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: black;"><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: black;">SO-Me has become one of the most successful contemporary designers, grabbing the attention of superstars like Kanye West, who from MTV music awards thought he was the best music could get, but got knocked to reality when he recognised this huge sampling culture he could be apart of. SO-ME seems to have single handedly created this DIY society and brought the world along with him. Virgin Media's - UK TV campaign by Rapier buying into SO-ME's style using kinetic typography, other forms of motion graphics.</span></span></span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: black;"><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: black;">So if we've gone from Fine-art to Dadaism to Pop art to Re appropriation, what comes next. </span></span></span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: black;"><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: black;"><u><i><span class="Apple-style-span" style="font-size: x-small;">Bibliography</span></i></u></span></span><br />
<i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue Light'; font-style: normal;"></span></span></span></span></i><br />
<i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="color: black;"></span></span></span></i><br />
<i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: black;"></span></span></i><br />
<i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: black;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;"><br />
</span> </span></i></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;">http://www.artmovements.co.uk/popart.htm</span></span></i></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;"><br />
</span> </span></i></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;">http://www.tate.org.uk/tateetc/issue10/outoftheblue.htmhttp://www.eukicks.com/nike-air-force-1s-x-busy-p-pedro-in-paris/</span></span></i></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;"><br />
</span> </span></i></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;">http://www.overkillblog.com/date/2009/12/</span></span></i><br />
<i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;"><br />
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<i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;">http://www.promoteindie.com/justice-/</span></span></i></div></span></span></i><br />
<i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: black;"><br />
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</i></div>Izzzywilsonhttp://www.blogger.com/profile/12558878096054509921noreply@blogger.com0tag:blogger.com,1999:blog-3227965778475594856.post-86068172534054407242011-02-21T12:46:00.000-08:002011-03-08T12:29:42.274-08:00Designing for Digital<div style="text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><br />
</div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><b><i><u>Helping and Independent Coffee Chain go Digital.</u></i></b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Consider how it will be distributed, the user experience, and how to optimise that experience for the particular platform.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i>Initiatives created for the coffee chain, to help them to go digital</i>:</span></div><br />
<ul><li style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Digital Loyalty card</span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Coffee of the Day Menu (similar to Sub of the Day)</span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Find us (nearest coffee store)</span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Compare (compare to other leading coffee chains)</span></li>
</ul><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">For this brief I Chose to use a smart phone application as my platform for digital launch. As this allows mobility for the initiatives i am introducing.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><b><u><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Possible names for the company</span></u></b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">: </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Coffee Cabin, Cabin Coffee, Caffeinate Me, Wired, Jitterbug, Heart Racing, Accommodate Caffeinate, Caffeine House, Coffee Shakes, </span><b><i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Coffee Carousel</span></i></b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">, Carouse, Coffee Coffin.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyIZmeNu8UlgnkCgsAFjwUnX2DoRjoSxGJ0LOUv4pFAVXCqdwVS7USixa-6R0BRUeuIMKW9mCb5rbnqeKRDMzFMh6tJrRLl56fydpX24VD0nAgJpFAcaR3Xj424KYI1AYzPAk7i2IEP-k/s1600/carousel.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyIZmeNu8UlgnkCgsAFjwUnX2DoRjoSxGJ0LOUv4pFAVXCqdwVS7USixa-6R0BRUeuIMKW9mCb5rbnqeKRDMzFMh6tJrRLl56fydpX24VD0nAgJpFAcaR3Xj424KYI1AYzPAk7i2IEP-k/s400/carousel.jpg" width="295" /></a></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Designing a colour scheme for the company</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOWgidXAJdtW2o4TikOE3Ldx5N0GMdMPBgKKtLqmMcrwXulM1OfveJo1iAjF40gf0Tozf1wDlTwVrecVtsFB-W8FgpDT2fKGx_Nzh_Wy_G4hTxlC-eoFolyUddm78AuNv0UMLiQsZ6oX0/s1600/carousel+1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOWgidXAJdtW2o4TikOE3Ldx5N0GMdMPBgKKtLqmMcrwXulM1OfveJo1iAjF40gf0Tozf1wDlTwVrecVtsFB-W8FgpDT2fKGx_Nzh_Wy_G4hTxlC-eoFolyUddm78AuNv0UMLiQsZ6oX0/s320/carousel+1.jpg" width="228" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgslN9Z_M5v-kkiikEnxQzFZoRqz80NK2Y7cpf2r_uUaY6zTzIGsC8Y5zCoIooxeotY-ElwAq-DKXP52X7l2VKmDjEK-TsnNPxwUI6PuhQ82pjt-KmujcB6n7EUdcUXpEwJzY0EpQjP6g/s1600/carousel+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgslN9Z_M5v-kkiikEnxQzFZoRqz80NK2Y7cpf2r_uUaY6zTzIGsC8Y5zCoIooxeotY-ElwAq-DKXP52X7l2VKmDjEK-TsnNPxwUI6PuhQ82pjt-KmujcB6n7EUdcUXpEwJzY0EpQjP6g/s320/carousel+2.jpg" width="253" /></a></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
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</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">First Idea</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_9adpNZfRf3gUOnj-RwmpPqIGQLPd-LepVD8a_9_pvEF3vV5nTDqzuZejJII20tqAiHps8iuPJAEa94x0XmDZS6g5-fg1zLpFiVpueB1r0OkwnvwKYKtqMPie1ESaUcLSbGkfRNRFtXQ/s1600/coffee.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="105" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_9adpNZfRf3gUOnj-RwmpPqIGQLPd-LepVD8a_9_pvEF3vV5nTDqzuZejJII20tqAiHps8iuPJAEa94x0XmDZS6g5-fg1zLpFiVpueB1r0OkwnvwKYKtqMPie1ESaUcLSbGkfRNRFtXQ/s320/coffee.jpg" width="320" /></a></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
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</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">I then decided this was too boxy and boring, and changed my design to this:</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">This design gave the type more shape, and the texture was a cutout from a coffee cardboard holder which was kind of accidental but gave the image personality to an otherwise bland design. The light tones of the cup holder contrasts </span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">against the original dark mahogany brown. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjC8yJRw_rfFIkAh9IHNsL3V5dEBcyx-9WYgDm4u_EG6ydb_4vqwZIlsrhtB2YDNa-THFZbS0EPhuok3idJ9uzqSZNX2pSJTkMnprr6ekzXpyBL-fn-mAUQfwe2FTwKmjk_hz17eCV0A2s/s1600/coffee2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="189" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjC8yJRw_rfFIkAh9IHNsL3V5dEBcyx-9WYgDm4u_EG6ydb_4vqwZIlsrhtB2YDNa-THFZbS0EPhuok3idJ9uzqSZNX2pSJTkMnprr6ekzXpyBL-fn-mAUQfwe2FTwKmjk_hz17eCV0A2s/s320/coffee2.jpg" width="320" /></a></div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">The hand written type here is far from perfect, with some letters tilting forwards, backwards or bolt upright. Also the spacing between the letters needs to be adjusted so its equal. However as it was a quick brief I didn't really have time to alter the flaws of the design. I will keep it as it is and learn from my mistakes for next time. </span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjP_kGKpZ9mOtkyw0sJL11UOaECOlIUF4vkZRkSviexINeScRVRk7H312dZsfZG4mkz-6wwhOaAnTZZLwYEgcjAHwCluBW5Ab0gkLbFUefjN2-Nwg-Cu_uvk0h6p2LhZmngfd3ybm8jnpY/s1600/imageycoffee.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjP_kGKpZ9mOtkyw0sJL11UOaECOlIUF4vkZRkSviexINeScRVRk7H312dZsfZG4mkz-6wwhOaAnTZZLwYEgcjAHwCluBW5Ab0gkLbFUefjN2-Nwg-Cu_uvk0h6p2LhZmngfd3ybm8jnpY/s320/imageycoffee.jpg" width="213" /></span></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLtGnopMdmHipdnleT3TxZxkW9vDlxZtxjOCk_n0AQsABHRyO6nL7asQheIykN82bViO-4XI6bdZhfvHmAH7khXbsA2YI5IKHrgeOLHTeayD7hHA7lrQeQrWm9zMlplKiWmR_sr-IiXeU/s1600/logo2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLtGnopMdmHipdnleT3TxZxkW9vDlxZtxjOCk_n0AQsABHRyO6nL7asQheIykN82bViO-4XI6bdZhfvHmAH7khXbsA2YI5IKHrgeOLHTeayD7hHA7lrQeQrWm9zMlplKiWmR_sr-IiXeU/s400/logo2.jpg" width="266" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Started working on a loyalty card, however realised i needed some form of logo for the company to use as a stamp.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiI756RjBxm_mT3ZQxABa9N84EyQiNzWcF3g4muGSMicHTdDRILTfsJzLWt-Bc20Jxl1mi1LoZQLofU1tdiXwcN-GZWJGGSum3uCo36N-UF1mcDXK24MidnSw-MhfmZ6ctpF8-8-wRqWHA/s1600/carousel3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiI756RjBxm_mT3ZQxABa9N84EyQiNzWcF3g4muGSMicHTdDRILTfsJzLWt-Bc20Jxl1mi1LoZQLofU1tdiXwcN-GZWJGGSum3uCo36N-UF1mcDXK24MidnSw-MhfmZ6ctpF8-8-wRqWHA/s320/carousel3.jpg" width="262" /></a></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> - This was too detailed, the design wouldn't be legible as the size of a stamp on a smart phone screen and instead used a coffee bean.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIwdaGAy9X92gu4Eo6BZtZA0aq18L5-mgbIiqJVLQO4F2cBYgarg_8sPJ-GCrfipfP5tL4YCFDDuG3sqquEK9T8uDccXaCbcLUKzCzDN3M5r2sqpQg4NfNx7rcqJTi7EuLSLymwvVO7Rk/s1600/coffee-bean.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><img border="0" height="130" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIwdaGAy9X92gu4Eo6BZtZA0aq18L5-mgbIiqJVLQO4F2cBYgarg_8sPJ-GCrfipfP5tL4YCFDDuG3sqquEK9T8uDccXaCbcLUKzCzDN3M5r2sqpQg4NfNx7rcqJTi7EuLSLymwvVO7Rk/s200/coffee-bean.jpg" width="200" /></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Then i wanted to learn how to make the buttons of my application look real so i followed an online tutorial, and this is what i got.</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjx0qqlyW3h00371u1vLUI2ogH_uxPgcyUcJqa9lj_3HoTlSBuOr0Dr6T4Wji6YhQ06YtB87wgtn1toi0yeW_eS1LNBCh_xcB8inygV_DobaB95ohKlCWEgylFirgY0JlHFKAOx-TOHFCQ/s1600/buttonlearning.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjx0qqlyW3h00371u1vLUI2ogH_uxPgcyUcJqa9lj_3HoTlSBuOr0Dr6T4Wji6YhQ06YtB87wgtn1toi0yeW_eS1LNBCh_xcB8inygV_DobaB95ohKlCWEgylFirgY0JlHFKAOx-TOHFCQ/s320/buttonlearning.jpg" width="320" /></span></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhX5bdNU2FBQpNogjmyBDWzqfDiHZtP0TQFan8JKsh-MUhKfkJhPqH05u5tffgSUC1nZ58gEGIM4GjcSv8BvmX6iwxkETwM0FqP63dS4m8qS0L8LGgukJsCHvv8HdUq2i553kLyQGh0bHc/s1600/stamp+background+button.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhX5bdNU2FBQpNogjmyBDWzqfDiHZtP0TQFan8JKsh-MUhKfkJhPqH05u5tffgSUC1nZ58gEGIM4GjcSv8BvmX6iwxkETwM0FqP63dS4m8qS0L8LGgukJsCHvv8HdUq2i553kLyQGh0bHc/s320/stamp+background+button.jpg" width="306" /></span></a></div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Notice the shadows and glass effect as if is on a screen. Very simple to make as well. </span><br />
<div class="" style="clear: both; text-align: center;"></div><div class="" style="clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">I then incorporated all the buttons into each screen of the application</span></div><br />
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</span></div><div style="text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguc7fXQTUQgiHiiQYakGvFimhEyxmm_z_TRF2Yd3TmJM82KQTY6WvKsbky0AYfDOkXg6n2vs4OWVchvUeljOHI_4203SCJtAoxl9U0t8GT_kK2pq6B3xhgAibbasiHqvizPBRQoc-kOUY/s1600/daycoffeeiconfinal2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguc7fXQTUQgiHiiQYakGvFimhEyxmm_z_TRF2Yd3TmJM82KQTY6WvKsbky0AYfDOkXg6n2vs4OWVchvUeljOHI_4203SCJtAoxl9U0t8GT_kK2pq6B3xhgAibbasiHqvizPBRQoc-kOUY/s320/daycoffeeiconfinal2.jpg" width="320" /></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Here is the button for Coffee of the Day.</span></div><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">And then the final images: </span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7kOrgprEq7BmMAbkBdgl9eXna0RCfvJgUXWOBsQ7LskhYXTm44LSzhPvwwOnCQmo60NI3swz-DaFLGkkkMhdXnzJsGYi52WC2_HAw8Al7l-iHSKM5jKvJxHoydcwiINe0affXa8qfLCM/s1600/phonemenu.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7kOrgprEq7BmMAbkBdgl9eXna0RCfvJgUXWOBsQ7LskhYXTm44LSzhPvwwOnCQmo60NI3swz-DaFLGkkkMhdXnzJsGYi52WC2_HAw8Al7l-iHSKM5jKvJxHoydcwiINe0affXa8qfLCM/s400/phonemenu.jpg" width="266" /></a></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2dE9ih0805CkW8zdhvR7sLLh_E3f_kFFOpic66X98QpyilJoOwFzRQVgxZtnQvYfN4CchX7inXvzkQz6cCkfCBz09_l4ZDznfii6WNFGLSSB7aUUcJvJ8rqqAONxfg9It8LEaTj8poUc/s1600/comparescreen.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2dE9ih0805CkW8zdhvR7sLLh_E3f_kFFOpic66X98QpyilJoOwFzRQVgxZtnQvYfN4CchX7inXvzkQz6cCkfCBz09_l4ZDznfii6WNFGLSSB7aUUcJvJ8rqqAONxfg9It8LEaTj8poUc/s400/comparescreen.jpg" width="266" /></a><br />
<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKrSxMQsAyFHsSLEcS_mHu71fS1_6kMIrElWa8-kbZdFr6qqlXAWStix1mi4ER2x6Uoy-sGF9cseMxkFHJFETsBLu4muujxwDo5is_agyVHNzdTDX3E7OVxuRYGMA2cR8QwNGsb9jWFCk/s1600/coffeescan.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKrSxMQsAyFHsSLEcS_mHu71fS1_6kMIrElWa8-kbZdFr6qqlXAWStix1mi4ER2x6Uoy-sGF9cseMxkFHJFETsBLu4muujxwDo5is_agyVHNzdTDX3E7OVxuRYGMA2cR8QwNGsb9jWFCk/s400/coffeescan.jpg" width="266" /></a></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioYsM3N4AZl_WLSDVjRLIJAOnSJ0lSf_8rWnnHm1aahcFSmrRkgQoVlQVeHDJrz4OwD3hwD4vMgSdhh-heZFqjb5hHG0HvoE5MK7HrMVUZiOUUskihjie95zxiHjK-wUqtL64KvOLUZAI/s1600/loyaltycardfinal.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidzCG2DiWssv8ZGaoXNByTnoYfhDr6ad5CQ0j_YIoxMcV0Xfx5ZwSFFQzXtUPs7ipyysRkiOopBNNpl6Mf5FE_SBIIBW3FJEkoAze-EJ6Z4MCylRWhWDWU5ZRWw4HBcHmi20kesGCbCGE/s1600/loyaltycardfinal.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidzCG2DiWssv8ZGaoXNByTnoYfhDr6ad5CQ0j_YIoxMcV0Xfx5ZwSFFQzXtUPs7ipyysRkiOopBNNpl6Mf5FE_SBIIBW3FJEkoAze-EJ6Z4MCylRWhWDWU5ZRWw4HBcHmi20kesGCbCGE/s400/loyaltycardfinal.jpg" width="266" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJ00lIi2o1ZKa7lxQdJNSXgNeBQB_9xvSybFecpK9we8FztsMuWxFGA2gfU8b2o75TJoX-QycSN9G_Ssa1RPLNG1aXo8p8HA4gh9So8CeOTNPS0RmBfE-OTmMTPu4wnpKENTPGaUMz6l4/s1600/scan.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJ00lIi2o1ZKa7lxQdJNSXgNeBQB_9xvSybFecpK9we8FztsMuWxFGA2gfU8b2o75TJoX-QycSN9G_Ssa1RPLNG1aXo8p8HA4gh9So8CeOTNPS0RmBfE-OTmMTPu4wnpKENTPGaUMz6l4/s400/scan.jpg" width="266" /></a><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; color: black;"></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcuIBJWfCMpFfh96nVHfa9R55kVd10uGB-G-PtCIYfJPdgCz4jN0bC3mrRH1kyDog-_QhDe3Dd_YkK-kG3p21Ck3wiKwxveHlQfvJcTDe-AqFOTPfXxoLwNi7CL4K_OCt_xEjqqQZjwKk/s1600/loyaltycardcomplete.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifYHIPz8cy7Oc2qVmGc3cy_Wh9yNIOy8RVw2GXDfwZbtbZB5efI4-WvOa_TQAwAe32Cd0tJM3juoQv-IFU03WOVqM0Z6ZyVtx_WsiCSS2ElymsMtBgh9XRge5p9aTIIb2H1O7w-8tgLSo/s1600/loyaltycardcomplete.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifYHIPz8cy7Oc2qVmGc3cy_Wh9yNIOy8RVw2GXDfwZbtbZB5efI4-WvOa_TQAwAe32Cd0tJM3juoQv-IFU03WOVqM0Z6ZyVtx_WsiCSS2ElymsMtBgh9XRge5p9aTIIb2H1O7w-8tgLSo/s400/loyaltycardcomplete.jpg" style="cursor: move;" width="266" /></a><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; color: black;"></span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5Mmizt2Vt77rNuUa-PN5u9ZxKXopJrz4Ltyupwanxq_i4RpN0FvG3Oi7tMkFOrtHq-C551wCKeVX9CpszVjMGrEGM9n0wU-O7Z4sEmEAhl425zC2lS-bTheiR7dZHf3yCLsx5_Pt8aqA/s1600/findusmap.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuqFLFhxfLgQvkMVYQLuc35aU0CNCeFSbX_KKYR6x-HyGH76ZQgXixEgKUcqkIKWLXtSto3T_7iTeZYz_-0yj7poXGCgCT_S8vw5643O7qz2KT8-5_hKZQTTab8UZpPliad5ip-wrn8kA/s1600/findusmap+copy.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuqFLFhxfLgQvkMVYQLuc35aU0CNCeFSbX_KKYR6x-HyGH76ZQgXixEgKUcqkIKWLXtSto3T_7iTeZYz_-0yj7poXGCgCT_S8vw5643O7qz2KT8-5_hKZQTTab8UZpPliad5ip-wrn8kA/s400/findusmap+copy.jpg" style="cursor: move;" width="266" /></a><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; color: black;"></span></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiU1y0ZqDbOWONDF0ILJXG-3IaC5VJsq28aJZFmBlQJmltiZVR7J6iisk9_3L4f50gr_NraqBA14zZgb0FF-OsPVNMbsqZCa4LBpIhCM_LvUmrgrdUPNUb_r8739GlsONQ_fBk-1UcWqKQ/s1600/morebeans.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhR_tLr6wFyFFp1YFoY9kIy9v0xXxyynaHKkNi5M9mssW1CqbgceBGegsYyE7jjVHPyx55iq8Ksgm6JBE6dho03lgsTSknE0WpOZQFMqqX0PujVBhXchQRxf_svJd6NwbiRlhmDcX2gMBM/s1600/morebeans.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhR_tLr6wFyFFp1YFoY9kIy9v0xXxyynaHKkNi5M9mssW1CqbgceBGegsYyE7jjVHPyx55iq8Ksgm6JBE6dho03lgsTSknE0WpOZQFMqqX0PujVBhXchQRxf_svJd6NwbiRlhmDcX2gMBM/s400/morebeans.jpg" width="266" /></a><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; color: black;"><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none;"></span> </span><br />
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</span></div>Izzzywilsonhttp://www.blogger.com/profile/12558878096054509921noreply@blogger.com0tag:blogger.com,1999:blog-3227965778475594856.post-91479727347212660252011-01-07T03:40:00.000-08:002011-01-09T15:32:47.491-08:00Production for Visual Communicators: An Introduction<u><span class="Apple-style-span" style="font-size: x-large;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><b>A Brief History of Production</b></span></span></u><br />
<span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">During 15th century Europe, the production of books was inefficient and expensive, each book was individually scribed and this took months, as well as preparing sheepskin for parchment.</span><br />
<div style="text-align: left;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">without paper typogrpahy would not have been possible. By 1276 papermaking had travelled from china to europe , the first paper mill establishes in fabriano, Italy. </span></div></div><div style="text-align: left;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">Relief printing was the first form of production. Both illustrations and type had to be cut into the same block of wood. It was not possible to create detailed images of lengthy texts from the wood. Due to the possiblity of mass produced paper it became necessary for a more efficient form of printing. Laurens Janszoon Coster manufactured type by carving single letters onto blocks of wood. However The first book in Europe to ever be printed was the Bible by Johannes Gutenberg </span><span class="Apple-style-span" style="color: #330000; line-height: 21px;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">on September 30th, 1452</span></span><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"> using metal movable type.</span></div></div><div style="text-align: left;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">This invention extends far beyond religion, it is a landmark in time of print production. The Bible highly resembles manuscript due to the marginal spacing, the majority of the pages have 42 lines and has thus produced the nickname of the 42-line Bible. "For a typeface Gutenberg selected the popular textura lettering style"(ref 1), each letter was engraved on metal. The metal had to be soft enough to mould and yet hard enough to be durable consequently the metal was part lead, part tin, and part antimony. </span><span class="Apple-style-span" style="color: #330000; line-height: 21px;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"> </span></span><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">Typography revolutionised modern book printing, and the "development of art, science and religion through text."(ref 2) </span><span class="Apple-style-span" style="color: #330000; line-height: 21px;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">For example the distribution of the bible would allow people to make their own judgements of religion without having to trust the word of a religious figure. It would also</span></span><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"> help to distribute human rights. </span><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"> </span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFWNE9mfjBGNDOgwlsgEOdEik_Vn2CrB0mM_lPeK-Xwbxpqfa0WlRZQmIlxzP8iGCvutW5OvMHwCtW-S2peNrwnMyCUOhPuZRCSKcB-xirEaWsyR6cOY-TWP8Cp6MuznGY0HveNt6E-YE/s1600/gutemberg_1417509c.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><img border="0" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFWNE9mfjBGNDOgwlsgEOdEik_Vn2CrB0mM_lPeK-Xwbxpqfa0WlRZQmIlxzP8iGCvutW5OvMHwCtW-S2peNrwnMyCUOhPuZRCSKcB-xirEaWsyR6cOY-TWP8Cp6MuznGY0HveNt6E-YE/s400/gutemberg_1417509c.jpg" width="400" /></span></a></div><div style="text-align: center;"><i><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><br />
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<i><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">A shot of the Gutenberg Bible</span></i><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7weNI-oQexBiuoPCTwKdvIb-TxWiUCwK3L_bal3REW5qnWo-GRFxRrreht0G3Cy5M2RfLHaCrfo3H1R8k4lCAYF8LcLywfhctm0zaFXhk2LBThTcVkSZLQ1uFBAoym8iQ0fy6CAjlbB0/s1600/metaltype2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><span class="Apple-style-span" style="font-size: small;"><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7weNI-oQexBiuoPCTwKdvIb-TxWiUCwK3L_bal3REW5qnWo-GRFxRrreht0G3Cy5M2RfLHaCrfo3H1R8k4lCAYF8LcLywfhctm0zaFXhk2LBThTcVkSZLQ1uFBAoym8iQ0fy6CAjlbB0/s400/metaltype2.jpg" width="400" /></span></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="margin-left: 1em; margin-right: 1em;"></span></span></span></div></div><div style="font: normal normal normal 12px/normal Helvetica; margin-left: 1em; margin-right: 1em; margin-top: 0px;"><div style="text-align: center;"><i><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><span class="Apple-style-span" style="font-size: small;">Movable Metal Type</span></span></i><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><span class="Apple-style-span" style="font-size: small;"> </span></span></div><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span><span class="Apple-style-span" style="font-size: small;"> </span></div><div style="font: normal normal normal 12px/normal Helvetica; margin-left: 1em; margin-right: 1em; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><span class="Apple-style-span" style="font-size: small;"><br />
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<u><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><span class="Apple-style-span" style="font-size: small;">B</span></span><span class="Apple-style-span" style="color: #351c75;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><span class="Apple-style-span" style="font-size: small;">ibliography</span></span></span></u><br />
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<u><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: #351c75;"></span></span></span></u><a href="http://www.telegraph.co.uk/education/educationnews/5444154/Cambridge-University-puts-Europes-oldest-printed-books-online.html"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><span class="Apple-style-span" style="font-size: small;">http://www.telegraph.co.uk/education/educationnews/5444154/Cambridge-University-puts-Europes-oldest-printed-books-online.html</span></span></a><br />
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</span> </div><div style="text-align: left;"><a href="http://www.fromoldbooks.org/Jacobi-Geste/memorabilia/The-first-book-printed-in-Europe.html"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">http://www.fromoldbooks.org/Jacobi-Geste/memorabilia/The-first-book-printed-in-Europe.html</span></a></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><br />
</span> </div><div style="text-align: left;"><a href="http://inventors.about.com/od/gstartinventors/a/Gutenberg.htm"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">http://inventors.about.com/od/gstartinventors/a/Gutenberg.htm</span></a><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"> -( Ref 2)</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><br />
</span> </div><div style="text-align: left;"><a href="http://www.google.co.uk/imgres?imgurl=http://www.emilydavis.co.uk/uploaded_images/typeset2-753023.JPG&imgrefurl=http://www.emilydavis.co.uk/blog.html&usg=__UgWEC0zoxKkuKNRseURk1VDOfCQ=&h=1064&w=1600&sz=161&hl=en&start=0&sig2=Z6XTdQade9HAsDLf4HF5DA&zoom=1&tbnid=YbV4RjLhAHQqZM:&tbnh=143&tbnw=192&ei=KIkXTfv0GMW0hAfPs_C3Dg&prev=/images%3Fq%3Dmovable%2Bmetal%2Btype%26um%3D1%26hl%3Den%26sa%3DX%26biw%3D1629%26bih%3D904%26tbs%3Disch:1&um=1&itbs=1&iact=hc&vpx=328&vpy=241&dur=438&hovh=183&hovw=275&tx=156&ty=109&oei=KIkXTfv0GMW0hAfPs_C3Dg&esq=1&page=1&ndsp=36&ved=1t:429,r:8,s:0"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">http://www.google.co.uk/imgres?imgurl=http://www.emilydavis.co.uk/uploaded_images/typeset2-753023.JPG&imgrefurl=http://www.emilydavis.co.uk/blog.html&usg=__UgWEC0zoxKkuKNRseURk1VDOfCQ=&h=1064&w=1600&sz=161&hl=en&start=0&sig2=Z6XTdQade9HAsDLf4HF5DA&zoom=1&tbnid=YbV4RjLhAHQqZM:&tbnh=143&tbnw=192&ei=KIkXTfv0GMW0hAfPs_C3Dg&prev=/images%3Fq%3Dmovable%2Bmetal%2Btype%26um%3D1%26hl%3Den%26sa%3DX%26biw%3D1629%26bih%3D904%26tbs%3Disch:1&um=1&itbs=1&iact=hc&vpx=328&vpy=241&dur=438&hovh=183&hovw=275&tx=156&ty=109&oei=KIkXTfv0GMW0hAfPs_C3Dg&esq=1&page=1&ndsp=36&ved=1t:429,r:8,s:0</span></a></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><br />
</span> </div><div style="text-align: left;"><a href="http://image.shutterstock.com/display_pic_with_logo/185104/185104,1208812673,1/stock-photo-old-metal-movable-type-compose-the-word-design-11783584.jpg&imgrefurl=http://www.shutterstock.com/pic-11783584/stock-photo-old-metal-movable-type-compose-the-word-design.html&usg=__tukNvdsZENx_bqE6SltSUE2nDLQ=&h=347&w=450&sz=31&hl=en&start=0&sig2=Q_h92--QGtVwsnSFHqugUA&zoom=1&tbnid=_kSrYKMRXyyoGM:&tbnh=143&tbnw=218&ei=aokXTfqGK86xhQeh5eG3Dg&prev=/images%3Fq%3Dmovable%2Bmetal%2Btype%26um%3D1%26hl%3Den%26sa%3DX%26biw%3D1629%26bih%3D904%26tbs%3Disch:1&um=1&itbs=1&iact=rc&dur=387&oei=aokXTfqGK86xhQeh5eG3Dg&esq=1&page=1&ndsp=36&ved=1t:429,r:9,s:0&tx=98&ty=17"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">http://image.shutterstock.com/display_pic_with_logo/185104/185104,1208812673,1/stock-photo-old-metal-movable-type-compose-the-word-design-11783584.jpg&imgrefurl=http://www.shutterstock.com/pic-11783584/stock-photo-old-metal-movable-type-compose-the-word-design.html&usg=__tukNvdsZENx_bqE6SltSUE2nDLQ=&h=347&w=450&sz=31&hl=en&start=0&sig2=Q_h92--QGtVwsnSFHqugUA&zoom=1&tbnid=_kSrYKMRXyyoGM:&tbnh=143&tbnw=218&ei=aokXTfqGK86xhQeh5eG3Dg&prev=/images%3Fq%3Dmovable%2Bmetal%2Btype%26um%3D1%26hl%3Den%26sa%3DX%26biw%3D1629%26bih%3D904%26tbs%3Disch:1&um=1&itbs=1&iact=rc&dur=387&oei=aokXTfqGK86xhQeh5eG3Dg&esq=1&page=1&ndsp=36&ved=1t:429,r:9,s:0&tx=98&ty=17</span></a></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><br />
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<b><u><i><span class="Apple-style-span" style="color: #351c75;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">Books</span></span></i></u></b></div><div style="text-align: left;"><span class="Apple-style-span" style="color: #351c75;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">Cees W.de Jong., Alston W. Purvis., eds., 2010, </span></span><span class="Apple-style-span" style="color: #351c75;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">Type: A Visual History of Typefaces and Graphics Styles 1901-1938, </span></span><span class="Apple-style-span" style="color: #351c75;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">Volume 2, China, Taschen</span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><br />
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<b><u><span class="Apple-style-span" style="font-size: x-large;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">The Experts</span></span></u></b><br />
<span class="Apple-style-span" style="font-family: 'Stone Sans Sem ITC TT'; font-size: 33px;"><b><u><span class="Apple-style-span" style="font-size: x-large;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">Who is your favourite expert ?</span></span></u></b></span><br />
<div style="font: 33.1px 'Stone Sans Sem ITC TT'; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><br />
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<span class="Apple-style-span" style="font-size: large;"><b><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">"Everything is made -Bob and Roberta Smith"</span></b></span></div></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">To be honest to select one expert to be my favourite would be extremely difficult, as every artist has something unique about their work that makes them brilliant. Also to say that my favourite expert is a graphic artist would probably be a lie. Many designers I think are amazing but it's not often I find myself inspired to create work. In my opinion you gain more inspiration from fine artists or any other art specification, as they are producing something completely different and you can take it, transform it, spin it on its head, but it will never be the same as its not from the same practise. To produce a piece of work from other designers could very possibly produce another piece of work thats very similar and who wants to do create something already made. However I will explain why Bob and Roberta Smith, and Mike Nelson are two of my favourite artists.</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><br />
</span> </div><div style="text-align: left;"><b><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">BOB AND ROBERTA SMITH</span></span></b><br />
<span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">Bob and Roberta Smith create large personalised signs, some of which are similar to something you would expect to see as a status update on social network sites; "Buy me a nice scarf" or "I like Miami". Smith creates works that are almost political but with an edge of humour. He challenges pre-concieved ideas, and the rigidity of education you are made to trust. Smith believes its far better to be absurd, daring. He questions the norm and then pushes it further, using subversive humour to humiliate the constricts of society and authority. </span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><br />
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</span> </span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">I love this sign, it sums up his style, humorous, controversial, and imaginative. These signs seize your attention, the use of bold colours and three dimensional type, as if the words are about to spring off the page. They literally hijack you from reality, allowing you to forget your surroundings, and be momentarily amused. The use of the word hijack generally associated with tales of war, terrorism and other horribly depressing things, but instead used in conjunction with your imagination. Instead commanding our attention instructing us to go do something absurd, unordinary, anything as long as its not what would be expected in the dull reality of society. </span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><br />
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<b><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">MIKE NELSON</span></span></b></div><div style="text-align: left;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDuB1SzL1a4yzhXBaXMyN5I8KEoCTi-TQvDgY1fLgW0xuxUXVJZ19jsENyaUqthPkCdE0zqHOnuIl8JcZqZRHAAbmLcjrpihnr7Hx2xDf1pD2bCVxn8Hkv4URKk-xtvOPVzeKN3seO1Qw/s1600/Screen+shot+2010-11-25+at+14.26.53.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><img border="0" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDuB1SzL1a4yzhXBaXMyN5I8KEoCTi-TQvDgY1fLgW0xuxUXVJZ19jsENyaUqthPkCdE0zqHOnuIl8JcZqZRHAAbmLcjrpihnr7Hx2xDf1pD2bCVxn8Hkv4URKk-xtvOPVzeKN3seO1Qw/s400/Screen+shot+2010-11-25+at+14.26.53.png" width="400" /></span></a></div><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><br />
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<span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">Mike Nelson however is a completely different artist, he is a british contemporary installation artist. I recently saw his work "The Coral Reef" at the Tate in London. Originally built in 1999 and first shown at Matts Gallery London in January 2000. Almost exactly 10 years later shown at the Tate. "The name refers to the oceans surface a prevalent ideology, like one of capitalism. Under the oceans surface lies the coral reef - a complex and fragile structure in which different belief systems exist." </span><br />
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<span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">The installation is built as a labyrinth, each room within the exhibition demonstrates its own unique ideology, its own atmosphere. However the labyrinth illustrates a dystopia, a series of fragile societies characterised by human misery and oppression. They are the coral reef, beautiful and interesting each entirely unique, but aren't acknowledged, they can't be seen. </span><br />
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<span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"> The purpose of the labyrinth portrays this point further as you wander the installation you become lost, a room leads to another room, which leads to another room thats similar. One of the first rooms you enter is later replicated as the last room, making you believe you have gone back on yourself, a guard is ready to escort you out at any moment. I saw this is as very metaphorical, we are lost in these ideologies, they are very prevalent in our lives yet we refuse to accept them but Mike Nelson forces us to become lost within them.</span><br />
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<b><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">Bibliography</span></b><br />
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<span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">Brazier, Paul. ed, Wiedemann Julius. ed, 2010, Everything Is Made, London, D&AD, Taschen </span><br />
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<a href="http://www.halesgallery.com/artists/_BOB%20AND%20ROBERTA%20SMITH/"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">http://www.halesgallery.com/artists/_BOB%20AND%20ROBERTA%20SMITH/</span></a><br />
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<a href="http://channel.tate.org.uk/media/207494480001"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">http://channel.tate.org.uk/media/207494480001</span></a></div><div><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><br />
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<span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">The Tate Modern </span></div>Izzzywilsonhttp://www.blogger.com/profile/12558878096054509921noreply@blogger.com0tag:blogger.com,1999:blog-3227965778475594856.post-44864107252232574972010-12-26T06:10:00.000-08:002010-12-26T06:15:04.864-08:00Relaxing Your Habitual Thinking Pattern<div class="MsoNormal"><b><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">Approaching problems with conventional education, rationality & experience, rigidity, and inhibitions. </span></b></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><br />
</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">Solving a problem, or thinking of a way to communicate something can be restricting, and personally can often leave me stuck with artist block, or in a design rut. The same old tired solutions pop up. But why is this? Is it the rigidity of the school education system forcing us to think more logically and not creatively? Or are we just too scared to put our ideas out there for fear of rejection? Something new and different may not be liked, where as the old and familiar are safe fallbacks. </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">I was recently asked to design a graphic logo for a website promoting a book, and business. The logo had to communicate the fundamental function for the site, which was basically advice for building work. Building Design Expert. Nothing sprang to mind from this, I had a complete mind blank. My first thought was a geek in a hard hat, (Geek = Expert) stereotype, the old and familiar. </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">However I allowed myself to free think, I decided to list any ideas that came to mind, no matter how stupid, or silly. This led to a train of thoughts that sprang off one another, providing me with a wide range of ideas on which I can further develop. I googled key words, and looked up definitions, and from the first though that came to mind I noted and expanded upon, and then what idea came from that, ect ect. </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">By not restricting myself to ideas that would not be mocked or thought of as juvenile, I was able to free my habitual thinking, and approach the graphic with a different mindset. The rigidity of stereotypes fell to the back of my mind. By approaching problems conventionally, we cannot create an original solution. </span></div><div class="separator" style="clear: both; text-align: auto;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><br />
</span><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"> </span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"> </span><a href="http://escherdroste.math.leidenuniv.nl/images/scan450.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><img border="0" height="400" src="http://escherdroste.math.leidenuniv.nl/images/scan450.jpg" width="400" /></span></a><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><br />
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</div><div class="MsoNormal">Escher is a perfect example of what can be achieved when your imagination runs wild. Creating worlds of dreams, optical illusions that boggle the mind but also make you believe in something more. So many layers and levels to one image. <o:p></o:p></div><div class="MsoNormal"><br />
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</div><div class="MsoNormal"><b>Managing A Creative Environment</b></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Our ideation is greatly influenced by our surroundings; a dull workspace makes for predictable results. Where as a workspace cluttered with imagination and creations inspires us to think beyond the norm what is or could be possible. </div><div class="MsoNormal">I don’t have a set workspace, there isn’t a set studio at university, I predominately work from my bedroom, here I have access to art books, a collection of magazines, past artworks, past research, and the Internet. These are the core things that form my creative space. Everything I have found to be of educational use, or of general interest I tend to horde, as it could come in handy at any point. I fear the moment I discard them, I will need it to explore a design problem.</div><div class="MsoNormal">Bright colours, wide open spaces, and objects or works you find of interest can always help in sparking ideation processes. What we collect reflects our personal interests and thus our personal way of working</div><div class="MsoNormal">“Landfill Editions <span lang="EN-US">is an independent publisher based in London releasing Comics, Zines, Prints, Short Fiction and Science-Fact since winter 2009.”</span></div><div class="MsoNormal">It’s studio I found through the creative review website. The video talks about theire studio space and working within a team. Their creative environment is maintained by surrounding themselves with their work and work they find inspiring. Also because it is an open space “where lots of people are involved it emphasises the exciting bits about art school, all the discussion. Talking to people that do something similar but not the same. Share books, work together, A real sense of community. </div><div class="MsoNormal"><br />
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</div><div class="MsoNormal"><a href="http://www.creativereview.co.uk/cr-blog/2010/october/crtv-open-studio-landfill-editions-film">http://www.creativereview.co.uk/cr-blog/2010/october/crtv-open-studio-landfill-editions-film</a> - Studio Video</div><div class="MsoNormal"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSXNf41j4pdiBWtIjVa2lb5XGJyFw1Zu-W6HcBzQeEJhfydtR8dJF8AxCAc_6j_RncHapnBVhuccVFDMLYIcznDT7El79LaUb7RGZx79s_Plv1ibgUMVEDpR_OIbAF2eVp5E1OKnfQJ5U/s1600/Screen+shot+2010-12-03+at+22.25.07.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSXNf41j4pdiBWtIjVa2lb5XGJyFw1Zu-W6HcBzQeEJhfydtR8dJF8AxCAc_6j_RncHapnBVhuccVFDMLYIcznDT7El79LaUb7RGZx79s_Plv1ibgUMVEDpR_OIbAF2eVp5E1OKnfQJ5U/s400/Screen+shot+2010-12-03+at+22.25.07.png" width="400" /></a></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnYt1jvuNGswQmWqMcn2Tu0UJZKtDQ9iE8tCLtTPJH-ujdk_MB-QtuGgKk4Xy4iBorZ3tBcBxnHl5JODSWYJWQ7fxEz_SJQOTqvSCEHplObrAw1HgGxXSDsKzrdizZWArXgZXbgtUHy1o/s1600/Screen+shot+2010-12-03+at+22.25.13.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnYt1jvuNGswQmWqMcn2Tu0UJZKtDQ9iE8tCLtTPJH-ujdk_MB-QtuGgKk4Xy4iBorZ3tBcBxnHl5JODSWYJWQ7fxEz_SJQOTqvSCEHplObrAw1HgGxXSDsKzrdizZWArXgZXbgtUHy1o/s400/Screen+shot+2010-12-03+at+22.25.13.png" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="MsoNormal"><u>Bibliography </u></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><a href="http://www.creativereview.co.uk/cr-blog/2010/october/crtv-open-studio-landfill-editions-film">http://www.creativereview.co.uk/cr-blog/2010/october/crtv-open-studio-landfill-editions-film</a></div></span></span></div>Izzzywilsonhttp://www.blogger.com/profile/12558878096054509921noreply@blogger.com0tag:blogger.com,1999:blog-3227965778475594856.post-76135724201153377512010-12-01T06:50:00.000-08:002010-12-01T06:50:01.845-08:00Sony Blu Ray Lasers<iframe width="480" height="295" src="http://www.youtube.com/embed/JzoVfigskwA?fs=1" frameborder="0"></iframe>Izzzywilsonhttp://www.blogger.com/profile/12558878096054509921noreply@blogger.com0tag:blogger.com,1999:blog-3227965778475594856.post-20277818014915808032010-12-01T06:46:00.000-08:002011-01-09T15:26:41.082-08:00Behind the photograph<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgd1-_zzGKezstvyb5MLB31yWywOwUGVMjocNjP7xh1HRWAzM1uM46jtFNwviEpPx1d7XgbYuB2zlfRX2XwMACNJ6HQDak020WgFsMQTUIzuK6mHNMAWGwbbTZ3TOfKb6DhCr2pgw-79Rs/s1600/johhny+n+kate.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><img border="0" height="428" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgd1-_zzGKezstvyb5MLB31yWywOwUGVMjocNjP7xh1HRWAzM1uM46jtFNwviEpPx1d7XgbYuB2zlfRX2XwMACNJ6HQDak020WgFsMQTUIzuK6mHNMAWGwbbTZ3TOfKb6DhCr2pgw-79Rs/s640/johhny+n+kate.jpg" width="640" /></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><br />
</span></div><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><b><u>Can A Photograph Really Capture whats inside?</u></b> </span><br />
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<span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">When you look a photograph, what do you see? What's really there? Unless you were physically involved in the process of the image can you tell? Annie Leibovitz was doing a shoot with Johnny Depp in a hotel room in New York in 1994, when his then current girlfriend Kate Moss was asked if she would pose with Johnny. The image portrays the true love of a high status couple </span><br />
<span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">I think it's true that a lot of photos true meaning is hidden, or the message is mis-interpreted. It's difficult to convey true emotion as photographs are often staged. However I feel when a photograph is candid, or at least candid in a similar sense to Leibovitz's, true emotion can be conveyed. This photograph to me captures a beautiful moment of serenity, and love. </span><br />
<span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">On the other hand you could say that it is pretty easy to remark upon the emotion when the context is known. As, if it was unknown the two were a couple at the time, perhaps this real emotion would not have been communicated. Knowing the context, history, or story </span><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">have some grounding in the truth</span><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"> </span><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">relating to the image will immediately change how we respond to and interpret what we are seeing, what is</span><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"> 'supposed' to be deciphered, rather than what is actually attained.</span><br />
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<span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">Sam Taylor Wood's series Crying Men - </span><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">male celebrities all pictured in a deep state of emotion </span><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">provokes the question is this real or is it orchestrated? These are people who have their photo taken every single day, wether it be paparazzi or a shoot, it is anothers days work; faking emotion. </span><br />
<span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">The images still provoke an emotional reaction despite there being the barrier of whether its real or not. Actors seen crying outside the realm of Hollywood, outside of the Hollywood context breaks down the barrier of film and reality. Someone of such status still experiencing human emotion. </span><br />
<span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">None of the men in the series however are pulling a face, grimacing like you see your neighbour, or best friend do if they were upset. So does this suggest then that the images are false, that as actors they are told to cry on command and thats merely all thats shown in the photograph? In which case the emotion provoked from Wood's photographs are the same we experience in a film, it feels real to us as we become involved with the atmosphere, but the camera does</span><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"> not show all the lighting, staging, and the time it's taken to get the right shot. </span><br />
<span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">Documentary photography however is different, the famous image of Kim Phuc by Nick Ut running naked down the streets of Trang Bang, Vietnam captures the raw fear and distress of the village at that time. It did not take hours to get a shot, there is no lighting rigs, or script, completely in the moment, nothing but a distressing reality is involved.</span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4Jrtux8rFybNcuzMZHQidhcjrD8taDfKq0ibeAwmrGrn03m2CA7-rT6ZMxBeFp7lX5XxQcyyvQn246EZPyaa1yiItIE_0GoxNkRdaOtTRUPeJX5WFCK1BaIR5XSNLHwrcQM-60gAuEV0/s1600/napalm_kim_phuc.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><img border="0" height="296" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4Jrtux8rFybNcuzMZHQidhcjrD8taDfKq0ibeAwmrGrn03m2CA7-rT6ZMxBeFp7lX5XxQcyyvQn246EZPyaa1yiItIE_0GoxNkRdaOtTRUPeJX5WFCK1BaIR5XSNLHwrcQM-60gAuEV0/s400/napalm_kim_phuc.jpg" width="400" /></span></a></div><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><b><u><span class="Apple-style-span" style="font-weight: normal;"><br />
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<u><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><b>How can text help convey meaning or emotion?</b></span></u><br />
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<span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">As i said earlier understanding the context of an image will automatically change your interpretation. So by adding copy write, does this change it again, provide a fresh outlook or add to what we already know?</span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSJuNWdJOjvm1E7CLogemEdudzyKdmGE9CorEKcfT5VvsLaZQjKcEKzEESDmGqoBeiLfp9FFs5w0w-kw15ERiEEWk5ZAdHUxTHSyH2UdUN5ZHsrQqwUClh8IqcrXq2NBL30xvIC3NR7Mg/s1600/napalm.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><img border="0" height="275" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSJuNWdJOjvm1E7CLogemEdudzyKdmGE9CorEKcfT5VvsLaZQjKcEKzEESDmGqoBeiLfp9FFs5w0w-kw15ERiEEWk5ZAdHUxTHSyH2UdUN5ZHsrQqwUClh8IqcrXq2NBL30xvIC3NR7Mg/s400/napalm.jpg" width="400" /></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><br />
</span></div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">(The text reads: "In 12 minutes, a napalm bomb will unexpectedly explode 400 feet from here. Children will run in despair; one entirely naked, screaming in fear and pain. The soldier will do nothing, while a photographer captures this moment, forever immortalising it. Great Photos come without a brief.")</span><br />
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<span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">I think this image is amazing unbeknownst to me whether the photo was taken 12 minutes before the explosion, it still triggers thought into how an image known all over the world was taken by chance. A journalist or photographer in the area, a tourist exploring vietnam? Sheer luck or did Nick Ut have some inkling as to what was going on with this area? Either way the copy-write that covers this image really adds to the raw emotion of the original. You start to picture this little girl running towards you "screaming in fear and pain" It has been "</span><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">forever immortalised</span><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">." No-one will ever forget Kim Phuc. Nick Ut unveiled the horror of war to people ignorant of its reality, and this copy-writed image emphasises and conveys the unimaginable pain, putting history into perspective as if we were there.</span><br />
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<span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><div style="font-family: Times; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><b><u>Bibliography</u></b></span></div><div style="font-family: Times; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><b><u><br />
</u></b></span></div><div style="font-family: Times; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">(In order of appearance)</span></div><div style="font-family: Times; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><br />
</span></div><div style="font-family: Times; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">Ref 1) <a href="http://community.livejournal.com/_kate_moss/516567.html">http://community.livejournal.com/_kate_moss/516567.html</a></span></div><div style="font-family: Times; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><br />
</span></div><div style="font-family: Times; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">2) <a href="http://photoslaves.com/crying-men-by-sam-taylor-wood/">http://photoslaves.com/crying-men-by-sam-taylor-wood/</a></span></div><div style="font-family: Times; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><br />
</span></div><div style="font-family: Times; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">3)When The Stars Weep, Nochlin.L, Steidl, 2004</span></div><div style="font-family: Times; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><br />
</span></div><div style="font-family: Times; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">4)<a href="http://blindflaneur.com/?p=533">http://blindflaneur.com/?p=533</a></span></div><div style="font-family: Times; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><br />
</span></div><div style="font-family: Times; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">5)<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgR6o6a30eel1cRf-tmjU20jbItqZZ9uI9rm0_1djxQXRVe8c_xg_hVctIvjigZVxY07GrBRHl8n0oLO_dN8nuKn-uIsmuW3rFT6353G7m1SrUxj6u-S6LqDSQ3djR5b3T7Ij3xqI5t-S8/s1600-h/Latinstockwithoutcopy+DDB+Brazil.jpg">https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgR6o6a30eel1cRf-tmjU20jbItqZZ9uI9rm0_1djxQXRVe8c_xg_hVctIvjigZVxY07GrBRHl8n0oLO_dN8nuKn-uIsmuW3rFT6353G7m1SrUxj6u-S6LqDSQ3djR5b3T7Ij3xqI5t-S8/s1600-h/Latinstockwithoutcopy+DDB+Brazil.jpg</a></span></div></span><br />
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</span>Izzzywilsonhttp://www.blogger.com/profile/12558878096054509921noreply@blogger.com0tag:blogger.com,1999:blog-3227965778475594856.post-84926899595210439142010-11-15T16:30:00.000-08:002010-12-19T04:52:21.865-08:00Production & Outcomes, Influences & Reactions<u><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Interpretation</span></b></u><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Alice in Wonderland created by Lewis Carroll in 1865 has been re-interpreted many times over. 'Sir John Tenniel' was the first to illustrate this story. The drawing is representative of the Victorian era in which it was created. Dark and scary characters, the mise en scene is appropriate to the time also.</span><br />
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<div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"></span></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"></span></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"></span></span></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghwZMPk3SnkxDvGtFgWscQZ1mzvvl05GwHbyvtaQctbrnCB3Hy5KkTNrKjB-BzdyUFU1iJxhR76abUzlpYOq18mIcSi1HVdZ99Q3fM3OgXOYPH925S-Xz7WxECJTuwFqJz5oqE6yNXx38/s1600/john+tenniel.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><img border="0" height="321" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghwZMPk3SnkxDvGtFgWscQZ1mzvvl05GwHbyvtaQctbrnCB3Hy5KkTNrKjB-BzdyUFU1iJxhR76abUzlpYOq18mIcSi1HVdZ99Q3fM3OgXOYPH925S-Xz7WxECJTuwFqJz5oqE6yNXx38/s400/john+tenniel.jpg" width="400" /></span></a><span class="Apple-style-span"><span class="Apple-style-span"><br />
</span></span><span class="Apple-style-span"></span></div></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span"><span class="Apple-style-span">Artists emphasise the meaning of their work by using contemporary issues that surround their creation. Zeitgeist - "</span></span><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 5px; -webkit-border-vertical-spacing: 5px;"><span class="Apple-style-span"><span class="Apple-style-span">The spirit of the time; the taste and outlook characteristic of a period or generation." For example the interpretation of this classic story is drastically altered by 1951 when Disney produced their version. Very colourful, joyful, childlike artwork. The 50s was a post war period, after so many tragedies spirits needed to be lifted, to raise the moral of the country. Disney provided light hearted entertainment of what was a dark, twisted story. The main villain - The Queen of Hearts is not even frightening. The target audience for this variation is families, allowing child and parent enjoy something together.</span></span></span></span></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 5px; -webkit-border-vertical-spacing: 5px;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Where as Tim Burtons film, the latest of the Alice In Wonderland explorations, exploits the technology of the 21st century. Special effects, vivid colour, and 3D viewing to define aspects. </span></span></span></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 5px; -webkit-border-vertical-spacing: 5px;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><img align="middle" alt="Walt Disney Limited Editions - Alice in Wonderland - Alice in the Flowers" border="0" height="330" src="http://www.world-wide-art.com/art/gi/lprintjpgs/d/wdisney/le/aliceflowers.jpg" width="400" /></span></span></span></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span class="Apple-style-span"><span class="Apple-style-span"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 5px; -webkit-border-vertical-spacing: 5px; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"></span></span></span></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"></span></span></div><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
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<div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHNqGPDyQ_OOlADAVTdCRrQGninWP5q4xPSbacvQiW3pOx-oQKm3oVMUSof-0rcu7cgSJZ5M9-WHMntmL1a6guMqQiNQpXwIoHX1fdk-kn99NW1_FkBaHXBBjWNN2eCIz0AEG-TJqGvZ0/s1600/00025171.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><img border="0" height="197" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHNqGPDyQ_OOlADAVTdCRrQGninWP5q4xPSbacvQiW3pOx-oQKm3oVMUSof-0rcu7cgSJZ5M9-WHMntmL1a6guMqQiNQpXwIoHX1fdk-kn99NW1_FkBaHXBBjWNN2eCIz0AEG-TJqGvZ0/s400/00025171.jpg" width="400" /></span></a></div><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 5px; -webkit-border-vertical-spacing: 5px;"><span class="Apple-style-span"><span class="Apple-style-span"><br />
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<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"></span></span></span><span class="Apple-style-span"></span></span></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 5px; -webkit-border-vertical-spacing: 5px;"><span class="Apple-style-span"><span class="Apple-style-span"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"></span></span></span></span></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><a href="http://www.johntenniel.com/view_art.php?art_id=1382&min=0&max=1000000&portrait=&original=&sub=&sort_by=alice&sold="><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">http://www.johntenniel.com/view_art.php?art_id=1382&min=0&max=1000000&portrait=&original=&sub=&sort_by=alice&sold=</span></span></a></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span class="Apple-style-span"><span class="Apple-style-span"><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"></span></span></span><span class="Apple-style-span"></span></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><a href="http://www.thefreedictionary.com/zeitgeist"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">http://www.thefreedictionary.com/zeitgeist</span></span></a></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span class="Apple-style-span"><span class="Apple-style-span"><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"></span></span></span><span class="Apple-style-span"></span></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 5px; -webkit-border-vertical-spacing: 5px;"><a href="http://www.world-wide-art.com/Walt_Disney_Limited_Editions/Alice_in_Wonderland_Alice_in_the_Flowers/vaid27846.html"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">http://www.world-wide-art.com/Walt_Disney_Limited_Editions/Alice_in_Wonderland_Alice_in_the_Flowers/vaid27846.html</span></span></a></span></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 5px; -webkit-border-vertical-spacing: 5px;"><span class="Apple-style-span"><span class="Apple-style-span"><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"></span></span></span><span class="Apple-style-span"></span></span></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 5px; -webkit-border-vertical-spacing: 5px;"><a href="http://www.aceshowbiz.com/images/news/00025171.jpg"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">http://www.aceshowbiz.com/images/news/00025171.jpg</span></span></a></span></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 5px; -webkit-border-vertical-spacing: 5px;"><span class="Apple-style-span"><span class="Apple-style-span"><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"></span></span></span></span></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 5px; -webkit-border-vertical-spacing: 5px;"><span class="Apple-style-span"><span class="Apple-style-span"><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"></span></span></span></span></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 5px; -webkit-border-vertical-spacing: 5px;"><b><u><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Delivery</span></span></u></b></span></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 5px; -webkit-border-vertical-spacing: 5px;"><b><u><span class="Apple-style-span"><span class="Apple-style-span"><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"></span></span></span><span class="Apple-style-span"></span></u></b></span></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 5px; -webkit-border-vertical-spacing: 5px;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">The mediums we choose to publish our works define how we approach design. For example editorial publications have to consider the audience that use that specific brand of editorial</span></span></span><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 5px; -webkit-border-vertical-spacing: 5px; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">, where within the publication it needs to be placed, the tone of the message, ect. However billboards or other forms of large scale advertising presents the challenge of size and how the visual hierarchy of the design is going to be perceived at that size. </span></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 5px; -webkit-border-vertical-spacing: 5px;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">The current advertisement for Skoda Fabia VRS uses a television advert as the main platform. This allows the company to access a wide audience and various points in the day. The advert is a product of their last car 'made of lovely stuff' of which a car is created using only food materials like cakes. This was clearly aimed at families, pretty, pleasant, friendly model of car.</span></span></span></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 5px; -webkit-border-vertical-spacing: 5px;"><span class="Apple-style-span"><span class="Apple-style-span"><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"></span></span></span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfvy_qXMdJ3uvEpGm5S_-uEtmEsa3H6VivP75lNm_jgk45AOyZ0kDoxFz2FLAudwgKhSkmI92ZeRNtruGtkGAq8einGvVvJSDWfvPcXwoiDVS0lOJlriwECmo2SIg0XC222-4Y97LHRfM/s1600/Screen+shot+2010-11-16+at+00.27.01.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><img border="0" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfvy_qXMdJ3uvEpGm5S_-uEtmEsa3H6VivP75lNm_jgk45AOyZ0kDoxFz2FLAudwgKhSkmI92ZeRNtruGtkGAq8einGvVvJSDWfvPcXwoiDVS0lOJlriwECmo2SIg0XC222-4Y97LHRfM/s400/Screen+shot+2010-11-16+at+00.27.01.png" width="400" /></span></a></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 5px; -webkit-border-vertical-spacing: 5px;"><span class="Apple-style-span"><span class="Apple-style-span"><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"></span></span></span></span></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 5px; -webkit-border-vertical-spacing: 5px;"><span class="Apple-style-span"><span class="Apple-style-span"><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"></span></span></span></span></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 5px; -webkit-border-vertical-spacing: 5px;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">However their latest is the offspring the rebellious teenager 'made of meaner stuff' The car is made from punches, biting, scraps, and snake venom. The soundtrack is the same but remixed to the metal genre. They've used the platform of their previous success to emphasise the target audience - metal - rebellion- youth market. An image alone would not have translated the message or the audience as well. Everything that can be used within film, i.e. music, effects, camera angles all help in communicating the design of the car. How we deliver the message affects how it is understood. </span></span></span></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 5px; -webkit-border-vertical-spacing: 5px;"><span class="Apple-style-span"><span class="Apple-style-span"><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"></span></span></span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpW4tUWMLsoPFxAdmSSRSbX1uRZameZKBEpxwDdq64lb2wTIIe_NR2lbHj9fiF9b6sNtVSKh4WrV33N5RTkn7ZzI5MGjA1al36MZ0AtELhDSW6zM4IVyk_xxdB_sejU67pAOE7bEecp7Q/s1600/Screen+shot+2010-11-16+at+00.28.19.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><img border="0" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpW4tUWMLsoPFxAdmSSRSbX1uRZameZKBEpxwDdq64lb2wTIIe_NR2lbHj9fiF9b6sNtVSKh4WrV33N5RTkn7ZzI5MGjA1al36MZ0AtELhDSW6zM4IVyk_xxdB_sejU67pAOE7bEecp7Q/s400/Screen+shot+2010-11-16+at+00.28.19.png" width="400" /></span></a></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 5px; -webkit-border-vertical-spacing: 5px;"><span class="Apple-style-span"><span class="Apple-style-span"><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"></span></span></span></span></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 5px; -webkit-border-vertical-spacing: 5px;"><span class="Apple-style-span"><span class="Apple-style-span"><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"></span></span></span></span></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 5px; -webkit-border-vertical-spacing: 5px;"><b><u><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Bibliography</span></span></u></b></span></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 5px; -webkit-border-vertical-spacing: 5px;"><span class="Apple-style-span"><span class="Apple-style-span"><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"></span></span></span></span></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 5px; -webkit-border-vertical-spacing: 5px;"><a href="http://www.youtube.com/watch?v=NwBE1l6QexU"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">http://www.youtube.com/watch?v=NwBE1l6QexU</span></span></a></span></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 5px; -webkit-border-vertical-spacing: 5px;"><span class="Apple-style-span"><span class="Apple-style-span"><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"></span></span></span></span></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 5px; -webkit-border-vertical-spacing: 5px;"><a href="http://www.youtube.com/watch?v=F15doLM2voQ"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">http://www.youtube.com/watch?v=F15doLM2voQ</span></span></a></span></div>Izzzywilsonhttp://www.blogger.com/profile/12558878096054509921noreply@blogger.com0tag:blogger.com,1999:blog-3227965778475594856.post-10150966209130890022010-11-15T14:37:00.000-08:002010-11-16T05:29:58.661-08:00Development of Idea's and Structure in Moving Image<b><u><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Three Act Structure</span></u></b><br />
<div><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">"Every movie needs to have a beginning, a middle and an, end, but not necessarily in that order." - Jean Luc Goddard.</span></div><div><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Every story has a 3 act structure. </span><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">For example the film 'Knocked Up' directed by Judd Apatow</span></div><div><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><br />
</span><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span></div><div><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span><b><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Act 1</span></b><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">: The end of act 1 occurs when the protagonist of the story makes a commitment that leads into the rest of the story.</span></div><div><div><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><br />
</span><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span></div><div><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Introduced to the characters; Alison, who lives with her sister's family. The family setting, and her workplace. Also introduced to Ben, and his reckless lifestyle. The promotion - Alison gets promoted to an on camera position, which she celebrates with her sister Debbie. Whilst out she</span><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> 'meets the pothead reckless Ben Stone.' Despite her sister leaving the evening early. Alison makes the commitment to stay out alone with Ben. This leads directly into the main action (no pun intended). Drinking and dancing until the two go home together and have a one night stand without a condom.</span></span></div><div><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><br />
</span><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span></div><div><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span></span><b><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Act 2</span></b><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> concerns the state of equilibrium being disturbed, which triggers a sequence of events. At the end of this equilibrium is restored but different to the original state.</span></div><div><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><br />
</span><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span></div><div><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">The awkward morning after, state of equilibrium is disturbed when during an celebrity interview, Alison experiences morning sickness. Allowing her to realise she's pregnant. After telling Ben and meeting with a gynaecologist, the decision is made to keep the baby. Various events then occur that illustrate Ben's bad parenting skills, or the ability to look after anyone. Funny vegas shroom scenes. After which Alison concludes shes better off alone.</span></div><div><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><br />
</span><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span></div><div><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><br />
</span><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span></div><div><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span><b><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Act 3:</span></b><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> Finally the main action becomes relevant to the inner story.The emotional impact on the characters. Within the 3rd act the protagonist grows emotionally, romantic or otherwise.</span></div><div><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><br />
</span><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span></div></div><div><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Due to the loss of the one person he truly cares about, Ben takes it upon himself to take responsibility and read various baby books. Once Alison goes into labour she calls Ben for help. Due to his emotional growth he is able to take control and handle the situation. Equilibrium is restored. </span></div><div><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><br />
</span><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span></div><div><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><img height="400" id="il_fi" src="http://blogs.suntimes.com/scanners/ku.jpg" style="padding-bottom: 8px; padding-right: 8px; padding-top: 8px;" width="295" /></span></div><div><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><br />
</span></div><div><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><br />
</span></div><div><b><u><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Visual Information</span></u></b><br />
<b><u><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><br />
</span></u></b></div><div><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">When information is changed into design. This principle reminds me of kinetic typography. The text is explaining the fact of the situation, the story. Whilst the type of text visually describe the tone of the situation. </span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif; margin-left: 1em; margin-right: 1em;"><img border="0" height="272" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-tky_WtcCAwCIg1wB9hwZAAM5tDoGvIJzV34Csd4iL9yGpi5qGkTG7YdePo0XOsk0AZpYfYQsKjSdgFUeN9ndn7F6yRYmvB5SvyRgTJSPm_PypTFdHYlzmkhtQR4EByEXCCw9GcW3W4c/s400/Screen+shot+2010-11-15+at+22.26.22.png" width="400" /></span></div><div><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">This is a still from kinetic typography video of a scene from Pulp Fiction, having a general calm conversation. When a shot is accidentally fired, into the face of the another person. Hence how the background has suddenly turned red to depict blood shed, and the slight white splattering left, hints as to how the blood was shed. Yet the typography shows no sense of alarm, highlighting that the character has not yet realised what has occurred.</span></div><div><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Kinetic typography easily translates information to a visual as it still uses words, but in a more compelling, interesting manner.</span><br />
<span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><br />
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<span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><b><u>Bibliography</u></b></span><br />
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<div style="-webkit-text-decorations-in-effect: none; font-weight: normal;"><div style="margin: 0px;"><a href="http://www.google.co.uk/imgres?imgurl=http://blogs.suntimes.com/scanners/ku.jpg&imgrefurl=http://blogs.suntimes.com/scanners/sex/&usg=__w9ckzxlmMuP26zmMJdC1qm0kXjQ=&h=605&w=449&sz=97&hl=en&start=0&sig2=QGHtHzUlqatosG9KnXW-hw&zoom=1&tbnid=nbW52yv3C7oFIM:&tbnh=146&tbnw=119&ei=RbDhTJSqO8rChAf779zUDA&prev=/images%3Fq%3Dknocked%2Bup%2Bcover%26um%3D1%26hl%3Den%26biw%3D1643%26bih%3D903%26tbs%3Disch:1&um=1&itbs=1&iact=hc&vpx=612&vpy=49&dur=307&hovh=261&hovw=193&tx=90&ty=173&oei=RbDhTJSqO8rChAf779zUDA&esq=1&page=1&ndsp=51&ved=1t:429,r:4,s:0">http://www.google.co.uk/imgres?imgurl=http://blogs.suntimes.com/scanners/ku.jpg&imgrefurl=http://blogs.suntimes.com/scanners/sex/&usg=__w9ckzxlmMuP26zmMJdC1qm0kXjQ=&h=605&w=449&sz=97&hl=en&start=0&sig2=QGHtHzUlqatosG9KnXW-hw&zoom=1&tbnid=nbW52yv3C7oFIM:&tbnh=146&tbnw=119&ei=RbDhTJSqO8rChAf779zUDA&prev=/images%3Fq%3Dknocked%2Bup%2Bcover%26um%3D1%26hl%3Den%26biw%3D1643%26bih%3D903%26tbs%3Disch:1&um=1&itbs=1&iact=hc&vpx=612&vpy=49&dur=307&hovh=261&hovw=193&tx=90&ty=173&oei=RbDhTJSqO8rChAf779zUDA&esq=1&page=1&ndsp=51&ved=1t:429,r:4,s:0</a></div></div><div style="-webkit-text-decorations-in-effect: none; font-weight: normal;"><div style="margin: 0px;"><a href="http://www.blogger.com/goog_1014671361"><br />
</a></div></div><div style="-webkit-text-decorations-in-effect: none; font-family: Times; font-size: medium; font-weight: normal;"><div style="margin: 0px;"><a href="http://www.imdb.com/title/tt0478311/"><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">http://www.imdb.com/title/tt0478311/</span></a></div><div style="margin: 0px;"><a href="http://www.blogger.com/goog_1200126905"><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><br />
</span></a></div><div style="margin: 0px;"><a href="http://www.youtube.com/watch?v=RbRFOS-2NqY&feature=related"><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">http://www.youtube.com/watch?v=RbRFOS-2NqY&feature=related</span></a></div></div></div>Izzzywilsonhttp://www.blogger.com/profile/12558878096054509921noreply@blogger.com0tag:blogger.com,1999:blog-3227965778475594856.post-66145897982908099022010-11-15T13:38:00.000-08:002010-11-16T05:29:48.521-08:00Reflective Visual Journal<b><u><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Principle 1 - To draw and work by hand.</span></u></b><br />
<span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">In order to physically engage the hand, eye, and brain, it is essential to work by hand. It helps us to observe, and recognise elements we may not have seen before, to actually see what is there, rather than what we think is there. Think visually. Henry Charles Beck's london underground could be described as a type of mind map, working out how best to display the aspects of the underground system.</span><br />
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<div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span></span></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgukD_ijuqxRWOo6i4pxvMszpxbfBMArzlAdtCUawkHU07TzmeNzuc_GPNymQNgQvc-J902yCMshsl7ged3xBoaY_eeQbU61BKwgFmLdUzrWdp8oVO9x6y6utiZJ2p1r087GEFFC4x6_8/s1600/handdrawn.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><img border="0" height="276" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgukD_ijuqxRWOo6i4pxvMszpxbfBMArzlAdtCUawkHU07TzmeNzuc_GPNymQNgQvc-J902yCMshsl7ged3xBoaY_eeQbU61BKwgFmLdUzrWdp8oVO9x6y6utiZJ2p1r087GEFFC4x6_8/s400/handdrawn.jpg" width="400" /></span></a></div><span class="Apple-style-span"><span class="Apple-style-span"><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span></span></span></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzdPnQybGtHEC_rD6b2k2praS7eBx11dSUqz3iR6Qzc6baPKoZhSPrEFVZGw9Qj-lXUrvCH68tU4NsZhHy-Xv782xsG9L3R6blWTVVjueV4ehlNBGPIGir-zHmBpcdcLNxU2iCm_DSnWU/s1600/underground-map.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><img border="0" height="215" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzdPnQybGtHEC_rD6b2k2praS7eBx11dSUqz3iR6Qzc6baPKoZhSPrEFVZGw9Qj-lXUrvCH68tU4NsZhHy-Xv782xsG9L3R6blWTVVjueV4ehlNBGPIGir-zHmBpcdcLNxU2iCm_DSnWU/s320/underground-map.bmp" width="320" /></span></a></div><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #333333; line-height: 16px;"><span class="Apple-style-span"><span class="Apple-style-span">"Henry Beck designed the first diagrammatic style tube map in 1933." Beck would take sections from maps to help him rework the system, as it was originally displayed by geographically placing the stops. '</span></span></span><span class="Apple-style-span" style="color: #333333; line-height: 16px;"><span class="Apple-style-span"><span class="Apple-style-span">This is a section from a map that was never issued.' It was found that geographic accuracy was not as important as how to get from one station to the other and how to change. </span></span></span></span></div><div style="font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span class="Apple-style-span" style="color: #333333;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Today's underground map. Uses colour to differentiate between service lines, and circles to show which lines intersect for changes. The design is clear and very legible which makes it accessible for a wide audience.</span></span></span><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span></div><div style="font: 12px Helvetica; margin: 0px;"><span class="Apple-style-span"><span class="Apple-style-span"><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif; font-size: small;"></span></span></span><span class="Apple-style-span"><span class="Apple-style-span"></span></span></div><div style="font: 12px Helvetica; margin: 0px;"><u><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif; font-size: small;">Principle 2- Utilise your brain</span></span></b></u></div><div style="font: 12px Helvetica; margin: 0px;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif; font-size: small;">Working in Reflective visual journals, mind maps and use drawing to process thoughts. (the right side of the brain). Then by reflecting and organising your thoughts, you are using the left side of the brain. Clarifying and refining ideas, fully exploring a theme. </span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; font: 12px Helvetica; margin: 0px;"><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoJO9JhAxHrw2rc0Se2furWB0Jloe3FJAqPy68WiQ8gIIftyKVMMnO4yDxLRQoJ7gXArwaNBbARyj9oN_1NrV6_9XdoA752hGL8KdyUuNDgKSP0Xuga8c7vk4iMEANfYCtrWBlap9_vQU/s1600/david-carson.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif; font-size: small;"><img border="0" height="220" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoJO9JhAxHrw2rc0Se2furWB0Jloe3FJAqPy68WiQ8gIIftyKVMMnO4yDxLRQoJ7gXArwaNBbARyj9oN_1NrV6_9XdoA752hGL8KdyUuNDgKSP0Xuga8c7vk4iMEANfYCtrWBlap9_vQU/s400/david-carson.jpg" width="400" /></span></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span"><span class="Apple-style-span"><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif; font-size: small;"></span></span></span></span></span><span class="Apple-style-span" style="color: black;"></span><div style="font: 12px Helvetica; margin: 0px;"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif; font-size: small;">David Carson's typography. First he has addressed the issue of tone of voice within typography with the statement 'Don't mistake legibility for communication.' Visual design should be representative of the message you are communicating. The word whisper in a bold font with capital letters is very legible, but doesn't communicate the meaning of the word. This piece is in a legible type but make no sense when read left to right. The right brain has playfully re-arranged the words to emphasise the point. But the left side of the brain has organised the words, logically determining the spacing between letters, and order of the words, in order to scramble the message but still be clear enough to understand. Left brain logically re-arranges the words into the correct order. </span></span></span></span><br />
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<span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="line-height: 18px;"><u><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif; font-size: small;">Bibliography</span></span></b></u></span></span><br />
<span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="line-height: 18px;"><u><b><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; font-weight: normal; line-height: normal;"><span class="Apple-style-span"><span class="Apple-style-span"><br />
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<span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="line-height: normal;"><a href="http://www.20thcenturylondon.org.uk/server.php?show=conObject.2541%C2%A0"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif; font-size: small;">http://www.20thcenturylondon.org.uk/server.php?show=conObject.2541 </span></span></a></span></span></span><br />
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<span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="line-height: 18px;"><a href="http://www.google.co.uk/imgres?imgurl=http://www.knightsbridge.net/underground-map.gif&imgrefurl=http://www.knightsbridge.net/underground-map.html&usg=__bn_1Z7AfiKrBBqLCE6u9-7lCQUk=&h=792&w=1178&sz=213&hl=en&start=0&sig2=zaGLP6MZwoN76orHhsL3RQ&zoom=1&tbnid=TMe69osIxqG6mM:&tbnh=118&tbnw=176&ei=xqfhTL6XEYuOjAed36zJAQ&prev=/images%3Fq%3Dlondon%2Bunderground%2Bmap%26um%3D1%26hl%3Den%26sa%3DN%26biw%3D1643%26bih%3D903%26tbs%3Disch:1&um=1&itbs=1&iact=hc&vpx=669&vpy=125&dur=427&hovh=125&hovw=186&tx=123&ty=120&oei=kqfhTK_sG4KyhAf9-4jjDA&esq=4&page=1&ndsp=40&ved=1t:429,r:3,s:0"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif; font-size: small;">http://www.google.co.uk/imgres?imgurl=http://www.knightsbridge.net/underground-map.gif&imgrefurl=http://www.knightsbridge.net/underground-map.html&usg=__bn_1Z7AfiKrBBqLCE6u9-7lCQUk=&h=792&w=1178&sz=213&hl=en&start=0&sig2=zaGLP6MZwoN76orHhsL3RQ&zoom=1&tbnid=TMe69osIxqG6mM:&tbnh=118&tbnw=176&ei=xqfhTL6XEYuOjAed36zJAQ&prev=/images%3Fq%3Dlondon%2Bunderground%2Bmap%26um%3D1%26hl%3Den%26sa%3DN%26biw%3D1643%26bih%3D903%26tbs%3Disch:1&um=1&itbs=1&iact=hc&vpx=669&vpy=125&dur=427&hovh=125&hovw=186&tx=123&ty=120&oei=kqfhTK_sG4KyhAf9-4jjDA&esq=4&page=1&ndsp=40&ved=1t:429,r:3,s:0</span></span></a></span></span><br />
<span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="line-height: 18px;"><a href="http://www.blogger.com/goog_726703977"><span class="Apple-style-span"><span class="Apple-style-span"><br />
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<span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="line-height: 18px;"><a href="http://www.designjones.co.uk/tag/david-carson/"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif; font-size: small;">http://www.designjones.co.uk/tag/david-carson/</span></span></a></span></span></div><div style="font: 12px Helvetica; margin: 0px;"><span class="Apple-style-span"><span class="Apple-style-span"><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif; font-size: small;"></span></span></span></div></div></div>Izzzywilsonhttp://www.blogger.com/profile/12558878096054509921noreply@blogger.com0tag:blogger.com,1999:blog-3227965778475594856.post-62505204776288819942010-10-24T14:51:00.000-07:002010-11-15T16:37:40.814-08:00Key Principles of Graphic Design<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><u>Visual Hierarchy</u></span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">This is the principle of how something is formatted, a piece of graphics is usually designed so you notice certain aspects first, each item has an order, a visual hierarchy. For example this web page for </span><a href="http://www.vogue.co.uk/default.aspx?gclid=cowwq9mk0qqcfvhc4wodlvsvkg"><span class="Apple-style-span" style="font-size: small;">UK Vogue</span></a><span class="Apple-style-span" style="font-size: small;"> </span></span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-family: Times;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDvE-KrljB7OGPJAoMf0NFKIqbiOZcUH_mJG6vwxJ0yC4pBy0-EaWLBobwXZmRFsrmjEIATobstgPpTd42fVLW6h_NtHTOe0fczZuZTUzurLLp6DkZJ3yQrRsB1WWby3Hz2usI1UwDxMc/s1600/Screen+shot+2010-10-14+at+12.49.24.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-size: small;"><img border="0" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDvE-KrljB7OGPJAoMf0NFKIqbiOZcUH_mJG6vwxJ0yC4pBy0-EaWLBobwXZmRFsrmjEIATobstgPpTd42fVLW6h_NtHTOe0fczZuZTUzurLLp6DkZJ3yQrRsB1WWby3Hz2usI1UwDxMc/s400/Screen+shot+2010-10-14+at+12.49.24.png" width="400" /></span></a></span></span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">I noticed today's highlights section first, a video slideshow of the latest fashion news, second to this was the flashing 'Hogan' as campaign which not only features as to graphic videos on the page , but also forms the background. This clearly is of upmost importance to advertise this particular brand. It contrasts black , white, and colour imagery which is emphasised by flashes of light replicating the flash of a camera. Which connotes the glamour of the brand and therefore dominates the web design. Also the bold white typeface stands out against the dark tones of the imagery, again reinforcing its dominance, the emphasis is more on the brand itself than anything displayed in the background. 3rd in the hierarchy would be Vogue title, the familiar trusted typeface, or the 'Latest Features' section. The elements that come in last are the smaller stories 'breaking news' and Vogue's categories for the website (News, Spy, Fashion Shows).</span></span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">The Vogue web page example shows various devices of making sure our attention is directed in a certain order, although today's highlights was my initial thought, the flash of the Hogan brand quickly diverted my attention elsewhere. The page is not cluttered it allows you to go through each aspect step by step, but does keep trying to re-direct you to the Hogan brand through repetition. (261)</span></span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><u>Tone Of Voice</u></span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Typography has a tone of voice which can be translated over to what it is being used within or around. '</span><a href="http://www.sebastianjt.com/portfolio/project/fightclub"><span class="Apple-style-span" style="font-size: small;">Chemical Burn' kinetic typography by Sebastian Jaramillo</span></a><span class="Apple-style-span" style="font-size: small;"> from the film fight club. Notice how the bold typeface that was once whole, has now been splintered and torn away as if the lettering is also getting a chemical burn. The red lettering taken out of context could be laughter, however due to the colour connotations and the shaping of the typeface, the tone set would be more of agony. The large green lettering has the voice of character 'Tyler Durden' he is dominant in control, the character to whom he is speaking to, 'The Narrator' has a smaller typeface as if whats he's saying does not matter it has no relevance, portraying the reality of the situation he is in. No control over the chemical burn. </span></span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeEIUnVoj6X6tbbPanlysN7ultiJKJDLhbF28pJ_sPMulg0y2grUMxsxsaMA8u9fDb6leyV-58IX-ILYiXH8vSEqWmfUiFjnbXvtiC58lMURJZiVN_1y6Q1J_W5qSx5czMCLtJYqOfrEM/s1600/Screen+shot+2010-10-14+at+13.32.04.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-size: small;"><img border="0" height="267" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeEIUnVoj6X6tbbPanlysN7ultiJKJDLhbF28pJ_sPMulg0y2grUMxsxsaMA8u9fDb6leyV-58IX-ILYiXH8vSEqWmfUiFjnbXvtiC58lMURJZiVN_1y6Q1J_W5qSx5czMCLtJYqOfrEM/s400/Screen+shot+2010-10-14+at+13.32.04.png" width="400" /></span></a></div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"> As the motion graphic continues the lettering adjusts according to the tone of voice of the scene from Fight Club. As he tries to think of calm setting to take his mind of the pain, the tone of voice changes, the letters are black and small, simple serif typeface. Smaller than the rest of the imagery, less obvious, less urgent therefore a calmer tone. However the black still allows it to stand out. The graphics are shocking it is aimed to communicate exactly what is going on in the actual film without any imagery, you could watch and understand these graphics without the original context due to the tone of voice.</span></span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">By changing the size, colour, and </span></span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">shape of typography we change the way it is interpreted, for example, WHISPER does not give the impression someone is whispering. </span></span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><u>Bibliography</u> </span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">http://www.vogue.co.uk/default.aspx?gclid=cowwq9mk0qqcfvhc4wodlvsvkg</span> </span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">http://www.sebastianjt.com/portfolio/project/fightclub</span></span>Izzzywilsonhttp://www.blogger.com/profile/12558878096054509921noreply@blogger.com0