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Monday, November 15, 2010

Production & Outcomes, Influences & Reactions

Alice in Wonderland created by Lewis Carroll in 1865 has been re-interpreted many times over. 'Sir John Tenniel' was the first to illustrate this story. The drawing is representative of the Victorian era in which it was created. Dark and scary characters, the mise en scene is appropriate to the time also.

Artists emphasise the meaning of their work by using contemporary issues that surround their creation. Zeitgeist - "The spirit of the time; the taste and outlook characteristic of a period or generation." For example the interpretation of this classic story is drastically altered by 1951 when Disney produced their version. Very colourful, joyful, childlike artwork. The 50s was a post war period, after so many tragedies spirits needed to be lifted, to raise the moral of the country. Disney provided light hearted entertainment of what was a dark, twisted story. The main villain - The Queen of Hearts is not even frightening. The target audience for this variation is families, allowing child and parent enjoy something together.
Where as Tim Burtons film, the latest of the Alice In Wonderland explorations, exploits the technology of the 21st century. Special effects, vivid colour, and 3D viewing to define aspects. 
Walt Disney Limited Editions - Alice in Wonderland - Alice in the Flowers



The mediums we choose to publish our works define how we approach design. For example editorial publications have to consider the audience that use that specific brand of editorial,  where within the publication it needs to be placed, the tone of the message, ect.  However billboards or other forms of large scale advertising presents the challenge of size  and how the visual hierarchy of the design is going to be perceived at that size. 
The current advertisement for Skoda Fabia VRS uses a television advert as the main platform. This allows the company to access a wide audience and various points in the day. The advert is a product of their last car 'made of lovely stuff' of which a car is created using only food materials like cakes. This was clearly aimed at families, pretty, pleasant, friendly model of car.

However their latest is the offspring the rebellious teenager 'made of meaner stuff' The car is made from punches, biting, scraps, and snake venom. The soundtrack is the same but remixed to the metal genre. They've used the platform of their previous success to emphasise the target audience - metal - rebellion- youth market. An image alone would not have translated the message or the audience as well. Everything that can be used within film, i.e. music, effects, camera angles all help in communicating the design of the car. How we deliver the message affects how it is understood. 


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